Linktree is no longer just a place to place your links. It’s becoming a digital storefront, ad platform, and learning centre—depending on what you want to make of it.
The company has rolled out a series of monetisation tools aimed at transforming its creator base into full-blown businesses.
Through a new partnership with Kajabi, users can now design, sell, and profit from online courses without leaving Linktree. Whether you’re a fitness coach, graphic designer, or bedroom musician, the tools are there. You set the price. You choose the content. You earn through Stripe. It’s as straightforward as it sounds.
In addition to online classes, Linktree has opened up space for digital product sales. Templates, recipe books, guides, and even your own poetry collection—anything downloadable can be listed. It’s a good play in a space already impacted by platforms like Patreon, but Linktree is pushing for ease and speed over complexity.
Then there’s the affiliate angle. U.S.-based creators can now build affiliate shops directly inside their Linktree profile. Think Target, Amazon, or Lululemon products, with commissions flowing directly to the creator. No website. No middleman. Just plug and play.
One of the more surprising updates is the “Sponsored Links” feature. Brands can now pay creators to appear on their Linktree pages. These aren’t random ads. Creators handpick which sponsored links show up.
“A creator will choose a link to put on their Linktree that they feel is relevant to their audience,” said Linktree CEO Alex Zaccaria. The label “sponsored” is clearly shown, and Linktree manages the rest—targeting, analytics, and payouts.
That structure also makes it easier for smaller creators to get a slice of the advertising pie. Zaccaria put it bluntly: “We’re looking to really democratise access to revenue, and give more opportunity to macro and micro creators. We’re also giving brands more access to creators that also have more authenticity and convert better.”
Payments are handled via a cost-per-acquisition (CPA) model for now, with plans to expand into cost-per-click (CPC) and cost-per-impression (CPM) models. It’s a clear nod to the growing dominance of performance marketing in brand strategy.
With affiliate marketing spend projected to rise by nearly 12% next year and U.S. social commerce sales expected to top $100 billion by 2026, the timing isn’t accidental.
And if you’re wondering whether audiences care about what creators are selling—almost half of consumers say they’ve bought something based on creator content. This isn’t passive income; it’s responsive, targeted sales.
Linktree has also launched a creator incentive programme called “Rewards.” Users can earn perks—like bonus commissions—when they hit performance milestones. It’s not just another leaderboard gimmick. It’s a pathway to brand collaborations that used to be reserved for creators with millions of followers.
What’s happening here is subtle but important. Linktree is cutting out the fluff of traditional creator-brand deals—no long email chains, no pitch decks, no haggling over pricing. And for creators unsure of how to start monetising, the company is handing them a structured system with fewer moving parts.
Zaccaria summed it up: “The status quo right now is actually pretty painful for both sides.” With Linktree’s new suite of tools, both brands and creators are being handed something faster, simpler, and built for results—not just visibility.
The days of Linktree being “just a list of links” are over. Now, it’s a business toolkit—built into the one place your followers already click.
