Making a living on the internet sounds great, right? You can show your cool stuff to people all over the world. But here’s the catch: it’s not that easy. Most of the time, navigating the creators’ economy can be challenging.
The creators’ economy is like a big group of people: writers, video makers, social media stars, gamers, podcasters, and more. They use special tools and websites to show their work to others and maybe make some money.
Now, here’s the thing about Nigeria’s creators’ economy: people are talking about it globally, but only some people are talking about all parts of the country. Some places get more attention than others, even though it affects the whole country.
Being a creator in a not-so-famous place comes with challenges. When you try to make money from your work, you might end up competing with things people need. Sometimes, people think luck is the only reason successful creators get famous.
So, while the internet offers a huge stage, it’s not always as global as we think. Nigeria’s creators have unique challenges, and the conversation about them needs to include everyone, no matter where they are in the country. It’s not just about luck; it’s about ensuring everyone’s voice gets heard in this big online world.
Is it all luck?
In the world of creating things online, like videos or art, there’s a common idea that if you work hard, you will become successful. But the truth is, it is not that simple. Even when creators create amazing stuff, it can be super hard to get noticed because there are so many other people doing the same thing.
Many talented and hardworking creators in Nigeria’s emerging areas stay unknown, no matter how much effort they put in.
Luck is a big factor in how well creators do online, more than we usually admit. Online platforms can change the way they show content; what’s trending can shift quickly; or someone might see your work by chance. These things, influenced by luck, can suddenly make a creator popular, no matter how good their work is.
Luck becomes even more important when you consider other things like where someone is from, how much money they have, and the resources available. These things, often overlooked when discussing hard work, can greatly affect a creator’s chances of getting opportunities and being seen by a wider audience.
So, it’s not just about working hard; luck and other factors play a big role in how successful creators become. Recognizing these aspects helps us understand that success in the online world is a mix of hard work, luck, and people’s circumstances.
Dignity in Hard Work
The creative economy contributes just over 6.1% to the global gross domestic product (GDP). According to Statista, in the second quarter of 2022, the sector of arts, entertainment, and recreation accounted for 0.21 percent of Nigeria’s GDP. This statistic indicates that, lucky or not, creators must begin to do more to contribute to the economy while also selling their content.
Expanding Reach with Multilingual Content and Marketing
Making your content and marketing speak different languages can be a great idea. While many people speak English, some do not and will even prefer their local languages. Additionally, consider adding subtitles or translations to your content to include everyone. This friendly approach can make more people interested in what you’re sharing.
English is cool, but it’s not the only language out there. By adding subtitles or translations to your content, you can talk to even more people. This makes your group bigger and more interesting.
Boosting Your Discoverability with Global SEO
Making sure your content can be found by people around the world is like playing a global game of hide and seek. To be easily found, use search engine optimization (SEO). This means finding popular words and trends all over the world to get more people interested in what you’re sharing.
Connect Across Cultures
Working with people from different places can be super fun. Team up with content creators from around the world to share ideas, audiences, and creative thoughts. It’s like having friends from everywhere.
Think about it like having pen pals from all over. When you work with creators from different countries or cultures, you can learn new things and share cool ideas with your audiences.
Learning and Making Friends at Events
Prioritize going to a big party where people from all over are sharing their content. By going to these events, you can make new friends, learn from experts, and bring awesome ideas back home.
Sometimes, the best ideas and friends are waiting at the big party. Attend these international events to meet cool people, learn new things, and make your content even better.
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