- Nigerian location technology company introduces a mapping platform that allows users to search, share and navigate to locations using Loccodes while opening its location infrastructure to businesses and developers.
Nigerian location technology company Maiaddy has officially launched Maimaps, a navigation platform designed to make it easier for individuals and businesses to identify, share, and navigate to locations across Nigeria using Loccodes, the company’s digital location identity system.
Available on iOS, Android, and the web, Maimaps brings Maiaddy’s location infrastructure into everyday use, allowing users to search for roads, businesses, landmarks, and nearby places and to enter a Loccode to navigate directly to a specific destination.
The launch comes nearly two years after Maiaddy introduced Loccodes in 2024 as a digital location identity system designed to provide places with stable, machine-readable references.
With Maimaps, the company is positioning Loccodes as a practical tool for consumers, businesses, and developers who depend on accurate and consistent location information.
Addressing Nigeria’s Location Challenge
Across Nigeria, communicating a location often goes beyond providing a conventional street address. People frequently rely on landmarks, neighbourhood descriptions, dropped map pins, phone calls, and voice notes to help others find their destinations.
For businesses, inconsistent location information can create additional challenges across delivery operations, customer communications, invoices, websites, and other digital platforms.
Maiaddy says it developed Loccodes to address the challenge of location identification, while Maimaps provides the interface through which users can search, share, and navigate using that location identity.
By combining the two, the company aims to create a location layer in which places can be assigned a consistent digital identity and accessed through a mapping platform built around that system.
“Nigeria is one of the most dynamic economies in the world, but for too long, the inability to reliably identify and reach a location has created friction that slows everything down: commerce, healthcare, logistics, and emergency services. We built Maimaps for every Nigerian who has ever had to describe their location in a voice note” – Obinna Onyejeli, founder, Maiaddy
Beyond Traditional Mapping
Maimaps includes features commonly associated with modern navigation platforms, including location search, navigation, business discovery, landmark search, and the ability to explore nearby places.
Its key differentiator, according to Maiaddy, is the native integration of Loccodes into the mapping experience.
Users can enter or share a Loccode as a location reference and use it to navigate to a destination. The company believes this could provide an alternative to the often informal ways people communicate locations, particularly in places where conventional addressing systems may be difficult to interpret or use consistently.
The potential applications extend beyond individual users.
A business, for example, could use its Loccode as a consistent location reference across its website, invoices, marketing materials, and customer communications. A logistics company could integrate location references into delivery workflows, while organizations operating in sectors such as real estate, transportation, and field services could use structured location data to support their operations.
Opening Location Infrastructure to Businesses and Developers
Maiaddy is also positioning Maimaps as part of a broader location technology ecosystem rather than solely as a consumer navigation application.
Through its APIs and SDKs, the company is making its location infrastructure available to developers building applications that require location data and intelligence.
Potential applications include logistics and delivery platforms, e-commerce, mobility services, emergency response, real estate, utilities, financial services, and government operations.
The company also sees opportunities for location intelligence to support emerging technology applications, including artificial intelligence systems that require structured and reliable geographic data.
Maiaddy says its long-term objective is to develop location infrastructure that can be integrated into the digital products and operational systems used by businesses, developers, government institutions, and consumers.
Built for a Broader Location Ecosystem
The development of Maimaps has taken approximately a year, with the Maiaddy team focusing on mapping infrastructure, geographic information systems, and scalable location services.
According to the company, the development process highlighted the complexity of building reliable mapping technology, particularly when dealing with location accuracy, data consistency, and performance at scale.
The team also says its experience working with location data reinforced the importance of understanding how people actually describe places.
Rather than relying exclusively on formal addresses, people often identify locations through landmarks, neighbourhoods, familiar buildings, and local context. Maiaddy says this understanding has influenced the development of its location technology and the direction of Maimaps.
While Maimaps is designed for broad use across Nigeria, Maiaddy acknowledges that location data coverage and feature depth may vary across different areas as the company continues to expand and improve its mapping infrastructure.
The company is initially focused on building adoption and demonstrating the practical value of its location ecosystem, with plans to develop enterprise services and premium capabilities around advanced mapping, analytics, routing, and location intelligence.
Maimaps is available on iOS, Android, and the web. Developers and businesses interested in integrating Maiaddy’s location infrastructure can also access the company’s APIs and SDKs via www.developers.maiaddy.com.
Maiaddy is a Nigerian location technology company building digital infrastructure for place identity. The company introduced Loccodes in 2024 as a digital location identity system designed to provide locations with unique, machine-readable references.
Maimaps is Maiaddy’s consumer-facing navigation platform, bringing Loccodes into everyday use by enabling users to search, share, and navigate to locations through the platform. Contact Maiaddy via
contact@maiaddy.com
