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Home Business StartUPs

MAKA Raises $2.65M Funding to Redefine Fashion Discovery and Empower Creators

by Joan Aimuengheuwa
December 15, 2023
in StartUPs
0
MAKA Raises $2.65M Funding to Redefine Fashion Discovery and Empower Creators
Maka

Maka

UBA
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MAKA, a fashion and beauty e-commerce platform in Africa, has closed a $2.65 million pre-seed round, co-led by 4DX Ventures and Janngo, and backed by Palm Drive Capital. 

Founded by CEO Diana Owusu-Kyereko in 2021, MAKA stands out with its interactive social commerce model, leveraging live try-on hauls and user-generated content to provide a personalised and scalable shopping experience.

MAKA Raises $2.65M Funding to Redefine Fashion Discovery and Empower Creators
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Diana Owusu-Kyereko, Founder, Maka

The funding, which includes support from notable investors like Jonathan Shipman and executives from Wolt, comes at a key time for Africa’s growing e-commerce market. With a rapidly growing user base of 334 million and a surge from 13% to 28% in active paying customers from 2017 to 2021, the continent presents a significant opportunity for fashion brands.

MAKA’s strategic collaboration between creators and consumers aligns with the influencer-inspired buying trend, as 30% of people cite creator recommendations impacting their purchases, according to Hubspot. The platform addresses key challenges in the African e-commerce sector, offering a secure marketplace built on trust, while also tackling issues of limited local options and fragmented online shopping experiences.

CEO Diana Owusu-Kyereko emphasizes MAKA’s focus on empowering users and creators alike, providing an authentic space for self-expression and meaningful connections. The platform’s unique blend of content and commerce set it apart in the evolving sector, driven by a vision to redefine African e-commerce and enhance individuality in style exploration.

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  • Joan Aimuengheuwa
    Joan Aimuengheuwa

    Joan thrives at helping individuals and businesses scale via storytelling...

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Tags: 4DX VenturesDiana Owusu-KyerekoJanngoMAKAPalm Drive Capital
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

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