Meta has quietly launched a new app called Pocket, giving users a way to create and share interactive mini games and experiences by simply describing what they want.
The app, now listed on the Google Play Store and Apple’s App Store, lets users generate what Meta calls “gizmos” using text prompts.
Gizmos are small interactive experiences that users can play, customise and share through a social feed.
Pocket expands Meta’s portfolio of AI-powered consumer apps as the company focuses on adding generative tools across its products.
According to the app’s description, users can browse a stream of gizmos created by people around the world. The experiences respond to touch and the movement of a phone, while some also use the device’s camera, photos and audio features.
The app’s description states: “Pocket is a creative platform for making and sharing gizmos. A gizmo is a small interactive thing you can tap and play with… and you can make a gizmo just by describing it.”
Users can also open an editor to refine their creations, add personal photos and publish finished gizmos on their profiles.
Meta describes the discovery section as a place where users can explore interactive creations from the community.
The company said gizmos can respond to a user’s touch and phone movement, play sound effects and music, access the camera or photo library, and in some cases “reason about the world around them.”
Beyond creating content, Pocket includes social features that allow users to like, comment on and save their favourite gizmos into themed playlists.
Although the Meta pocket app is now available on app stores, Meta has not formally announced its launch or confirmed where it is fully available. Its Help Centre notes that Pocket is still rolling out.
“The Pocket app is not yet available everywhere. If it is available for you, some features may not yet be available in your area,” the company said.
The launch follows Meta’s acquisition earlier this year of the team behind Atma Sciences Inc., the startup that developed the Gizmo platform.
The company also secured a non-exclusive licence for the startup’s technology, although it did not disclose the financial terms of the deal.
Pocket resembles the original Gizmo app, offering prompt-based creation tools alongside a discovery feed where users can explore creations from others.
The app was first noticed after reverse engineer Alessandro Paluzzi shared details of its appearance on the Google Play Store. App intelligence firm Appfigures said Pocket first appeared on both the App Store and Google Play on June 29.
The market researcher said it is still too early to estimate downloads because of the app’s recent release. However, it noted that the original Gizmo app recorded about 635,000 lifetime installs across iOS and Android and received a 98% positive user opinion.
Pocket also enters a thriving market for AI-powered interactive content. Competing platform Sekai recently raised $20 million in Series A funding for a similar service, while TikTok has also experimented with feeds featuring mini games and interactive experiences.
