Meta is testing a new feature that allows Instagram users to share Reels directly to Threads, as the social media giant continues to strengthen ties between its platforms.
This will help boost engagement on Threads, a platform that has been integrated with Instagram and Facebook since its launch.
App researcher Alessandro Paluzzi recently discovered the feature, which appears in the Threads app’s compose box. Users can now select Instagram Reels from their accounts and share them on Threads, simplifying the process for those who already cross-post between the platforms.
Tapping the Instagram icon within Threads’ compose box, users are presented with a grid of their Instagram content, including both posts and Reels, making it simpler to share this media across platforms.
This development may appeal to users looking to expand their reach and enhance interaction with followers by sharing content across multiple Meta platforms.
This is not Meta’s first attempt at cross-platform integration. Earlier this year, it began testing automatic cross-posting from Instagram to Threads. A similar feature was also in development for Facebook, aiming to make content distribution more seamless across Meta’s suite of apps.
To boost visibility on Threads, Meta introduced a feature last year where posts from the platform appeared in carousels on both Instagram and Facebook.
However, the move received mixed reactions, with some users uncomfortable about their posts being recommended on other platforms. In response, Meta later introduced an opt-out option for those who preferred not to have their content suggested elsewhere.
