Meta’s social platform, Threads, has surpassed 275 million monthly active users, according to an announcement by Adam Mosseri, the head of both Threads and Instagram.
“Yesterday we crossed 275M monthly active users on @Threads. A big thank you to everyone who’s helped us get this far. There’s a lot more to do, and plenty of things to fix, but there’s something exciting about this place.”
Since its launch in July 2023, Threads has attracted a large number of users, particularly those seeking alternatives to X following Elon Musk’s controversial acquisition of that platform.
Threads initially hit the 150 million user mark in April, and by August, the platform had grown to 200 million monthly active users.
The addition of 75 million new users within the past three months resulted from strong user engagement and retention growth, pointing to Threads’ appeal within the social networking industry.
During Meta’s Q3 2024 earnings call, CEO Mark Zuckerberg provided further insights, revealing that Threads is currently onboarding around one million users daily, strengthening the platform’s rapid growth.
However, there are still challenges in terms of content moderation. Complaints from users regarding moderation have been increasing, with some frustrated over inconsistent enforcement and questionable content policies.
In response to these issues, Threads has taken steps to improve its moderation approach. Mosseri has acknowledged that the company has addressed specific mistakes and implemented changes aimed at improving the accuracy and consistency of content moderation.
This ongoing refinement is part of Meta’s strategy to establish Threads as a leading text-based platform while maintaining a safe and user-friendly environment.
The platform is building on its success as Meta remains focused on both expanding the platform’s user base and addressing the complexities of managing a large-scale social network.
With the growing competition, Threads’ growth will likely involve balancing growth with the essential task of safeguarding content standards.
