…Africa’s biggest reality TV show backed by continent’s largest fintech
Key Points:
- Moniepoint will be the headline sponsor for the upcoming season of Big Brother Naija – the most watched non-sporting event in Africa;
- Sponsorship strengthens brand awareness and supports Moniepoint’s strategic growth plans;
- Expected to reach an audience of over 300 million viewers per episode across Africa;
- Season begins on Saturday July 22nd and runs until Sunday 8th October; and
- Follows Moniepoint’s ranking by the Financial Times as Africa’s second-fastest growing company in its annual “Africa’s Fastest Growing Companies” survey.
Moniepoint, the leading business banking platform in Nigeria and Africa’s largest fintech by transaction value, is proud to announce it will be headline sponsor of Big Brother Naija season 8.
By sponsoring the award-winning reality show, Moniepoint will gain exposure to its hundreds of millions of viewers and strengthen its brand awareness across the continent – aligning with its strategic plans for growth.
Moniepoint has been recognised internationally as the second-fastest growing company in Africa. It leads the in-person payments sector in Nigeria, with over a million businesses using its point-of-sale terminals.
The latest season of Big Brother Naija will start next weekend on July 22nd and go on till Sunday 8th October. The programme airs in 49 African countries, including Nigeria. It has previously attracted an estimated average audience of 309 million viewers, with well over a billion votes cast for their favourite housemates over recent seasons.
Big Brother Naija has been found to appeal to viewers of all ages and generations, with most tending to be working adults or self-employed. It has been rated as the most watched non-sporting event in Africa.
Tosin Eniolorunda, Chief Executive Officer of Moniepoint, said:
“We are delighted to be sponsoring the new season of Big Brother Naija. This is a natural partnership between Africa’s largest fintech and its biggest reality TV show, united by our commitment to powering the dreams of people across the continent.
As a team, Moniepoint has built payment and banking services that meet the needs of many businesses, helping them reach new heights. We look forward to extending this to even more merchants, as we work with the Big Brother team to show viewers how they can best secure their financial happiness through our services.”
Profitable since day one, Moniepoint is the partner of choice for over one million businesses of all sizes across Nigeria and beyond, providing SMEs with equal access to the tools they need to grow and scale.
It has been ranked by the Financial Times as Africa’s second-fastest growing company in its annual “Africa’s Fastest Growing Companies” survey.
Moniepoint in Summary
- Africa’s largest fintech by transaction volume
- Backed by leading investors including QED Investors, British International Investment, Global Ventures, Novastar and New Voices Fund.
- Annual revenue of hundreds of millions of US$
- Providing access to credit for underserved communities
- Recognised by the Central of Bank of Nigeria as the most inclusive payment platform.
- Global operations – offices in London, Nigeria, Kenya, and the US
