• About
  • Advertise
  • Careers
  • Contact Us
Tuesday, June 24, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
ADVERTISEMENT
Home Business Telecoms

MTN Positions in the RCS Space as Nigeria’s Digital Ad Market Set to Hit $175m

by Peter Oluka
October 10, 2023
in Telecoms
0
MTN RCS
L-R: Obianuju Gozie-Iwudoh, Senior Manager, Value Sales, Enterprise Business, MTN Nigeria; Eyitayo Amushan, Senior Manager, Digital Campaign, Digital Services, MTN Nigeria; Deksha Gupta, Brand Manager, Colgate, Toloram Group; A’isha Mumuni, Chief Digital Officer, MTN Nigeria; Olukemi Sogelola, Manager, Value Sales, Enterprise Business, MTN Nigeria; Barclinton Ngadi, Head of Business, Interconnect Nigeria and Ebunoluwa Ikenze, Clients Relations Director, Aleph at the Mobile Ads Fusion Breakfast held at Radisson Blu Hotel, Victoria Island, Lagos on October 05, 2023.

L-R: Obianuju Gozie-Iwudoh, Senior Manager, Value Sales, Enterprise Business, MTN Nigeria; Eyitayo Amushan, Senior Manager, Digital Campaign, Digital Services, MTN Nigeria; Deksha Gupta, Brand Manager, Colgate, Toloram Group; A’isha Mumuni, Chief Digital Officer, MTN Nigeria; Olukemi Sogelola, Manager, Value Sales, Enterprise Business, MTN Nigeria; Barclinton Ngadi, Head of Business, Interconnect Nigeria and Ebunoluwa Ikenze, Clients Relations Director, Aleph at the Mobile Ads Fusion Breakfast held at Radisson Blu Hotel, Victoria Island, Lagos on October 05, 2023.

UBA
Advertisements

MTN Nigeria is continually innovating. The technology giant is positioning itself in the Rich Communication Services (RCS) market which is touted as the evolution of traditional SMS.

As you know, RCS protocol enables businesses to deliver targeted, personalized marketing messages and offers to their customers through interactive, multimedia messaging campaigns.

Thus, MTN hosted a mobile advertising event that brought together key decision makers (CMOs), Brand & Marketing Executives and Agency heads in Lagos, recently.

Opening the event, A’isha Mumuni, Chief Digital Officer at MTN Nigeria expressed that mobile advertising is a cost-effective means for brands to directly target advertising at the mobile phones of prospects and customers who would want/need their products and services in a more measurable manner than many other channels currently provide.

Rolling out statistics, she said that the digital advertising market in Nigeria is close to hitting $175m by the end of 2023 and by 2030, the market will hit $150m from Telco’s mobile advertising alone.

According to A’isha, MTN Nigeria, through its digital services and enterprise business with its, wants to be the Amazon of mobile advertising.

“We want our partners to be able to access the advertising platform, select the base, location and as many attributes available so that they can push out their campaign.

“We have so many channels for us to present this in ways that is non-obtrusive, and yet meeting our customer at the point of their need, we have the data, information, technology, strategy and experience to achieve this.”

Concluding, A’isha reemphasized the importance of MTN Nigeria’s customers and partners in achieving its mobile advertising feat.

Also speaking at the event, Eityo Amushan, Senior Manager, Digital Campaign and Digital Services, MTN Nigeria discussed the MTN’s advertising key objective as he explains how MTN advertising offers partners the ability to engage with several users through its platforms and various inventory channels, thereby reaching all sectors of the population.

“What we want to achieve for MTN Nigeria is to be the largest publisher in the media advertising space, whereby we’ll be competing with the big techs. We want to empower all our advertisers by leveraging on our first party telco data.

Eyitatyo emphasized that advertising with MTN Nigeria comes with the benefit of reaching real people with first screen user experience as it leverages telco first party deterministic data in accordance with local regulations.

“We are also want to anonymize and aggregate our customer data to provide insights and value to our advertisers.”

According to Eyitayo, this step will empower MTN Nigeria’s advertisers to make their campaign more achievable.

“Our advertiser will use our anonymized data to improve their products and targeting, to get more insights about what their customer wants.”

Eyitayo also explained the concept of RCS (Rich Communication Service) in the mobile advertising space.

MTN RCS Communications API provides a capability to create and send communications, notifications, and instructions to parties, individuals, organizations or users.

According to Eyitayo, RCS is an advanced SMS that allows customers to interact with the messages.

“The RCS are interactive messages which enable us to collect feedback from our subscribers. In return, we leverage the information gathered to empower our advertisers”.

Concluding, Eyitayo highlighted the benefits of MTN mobile advertising which include, targeting capabilities, cost-effectiveness, accessibility and location-based advertising.

Loading

Advertisements
MTN ADS

Author

  • Peter Oluka
    Peter Oluka

    Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

    View all posts
0Shares
Tags: A’isha MumuniMTN RCS
Peter Oluka

Peter Oluka

Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

Next Post
Netflix

Netflix to Cancel Free Mobile Package in Kenya from November

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

MediaTek Dimensity 9000

MediaTek Targets 50% Africa Smartphone Chipset Market by 2024

3 years ago
Harold Nwariaku on Ease of Doing Business

Government should Simplify Regulatory Requirements for Ease of Doing Business, says Harold Nwariaku

3 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.