• Sat. Jun 3rd, 2023

MTN Pulse ‘Blow My Hustle’ Launches in Lagos {How to Apply}

ByJustice Godfrey Okamgba

Oct 20, 2022

As part of its initiative to support young entrepreneurial Nigerians, MTN Nigeria on Wednesday officially kicked off a new campaign called MTN Pulse ‘Blow My Hustle’.

The mobile operator has different programs it has rolled out in the past (MTN Foundation) to support Nigerians, but the ‘Blow My Hustle’ campaign aims to select 100 small existing businesses and new business start-ups that will undergo mentorship and training. However, only 20 businesses will qualify for the grant.

Speaking at a press conference in Lagos, Adia Sowho, Chief Marketing Officer, MTN Nigeria, said the campaign signifies that MTN has a passion for young people that aligns with its aim to connect.

According to Adia, young entrepreneurs in Nigeria between 18 and 36 years go through the pain of raising funds for their businesses, and “this is something we are trying to solve in our capacity through the “Blow My Hustle” Initiative.”

She said 20 people will walk away with cash and training worth N68 million (N68,000,000) to take their hustles to the next level, while business grants, training, and data are available for all entries that reach the final stage.

The MTN Pulse ‘Blow My Hustle’ engagement is put together to showcase the ingenuity of young promising entrepreneurs in Nigeria as well as empower them in a fun and entertaining way.

How to Apply

  1. First, you need to visit the Pulse website at www.mtn.ng/pulse.
  2. Click on the “Blow My Hustle” banner.
  3. Next, click on “Submit your entry”.
  4. Fill in your personal information. Remember to use your MTN Phone Number.
  5. On the Next page select the category that best fits your hustle.
  6. Describe your hustle in 200 words. Make sure your write-up drives home why your hustle needs to blow!
  7. Upload a 90-second video that would wow the Judges and takes you to the next level.
  8. Click on the verification button to confirm your identity.
  9. Confirm availability for the online training session.
  10. Read through the Terms and Conditions then Click Accept and submit your application.


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