MTN Nigeria has unveiled the 2026 edition of its flagship campus engagement initiative, the MTN Live it 100 Campus Tour, a nationwide experience designed to connect thousands of students with opportunities for learning, creativity, entertainment and digital empowerment.
The MTN Live it 100 on Campus Tour reflects MTN’s continued commitment to empowering young people and creating meaningful experiences that align with their interests, aspirations and lifestyle.
The tour is scheduled to run in seven institutions across different regions including the South-West, North-West, South-East, South-South and North-Central regions between June and November 2026.
Speaking on the initiative, Onyinye Ikenna-Emeka, the chief marketing officer, said the Live it 100 Campus Tour was created to give students opportunities to learn, connect, express themselves and enjoy memorable experiences while staying connected to the digital world.
“Young Nigerians are shaping the future of our digital economy, and we want to create platforms that help them learn, create, connect and thrive. The Live it 100 Campus Tour reflects our commitment to supporting students beyond connectivity by providing experiences that inspire innovation, creativity and personal growth.”
As digital technologies continue to reshape education, entrepreneurship and employment opportunities, the MTN Live it 100 Campus Tour seeks to equip students with practical knowledge, creative skills and meaningful engagement opportunities that support their personal and professional growth.
The three-day activation will feature a variety of activities tailored to student interests, including learning, creativity, digital skills, entertainment and rewards.
The first day will host a vibrant Digital Game Village, offering video games, board games, silent party experiences, food and drinks, immersive photo opportunities, SME showcases, product demonstrations, device displays and SIM registration and sales points.
On the second day, students will participate in a Content Creation Forum, a practical learning session designed to help young creatives understand how to create high-quality digital content using mobile devices and explore opportunities for monetising their creativity.
The day will conclude with a special Cinema Experience, where students can vote for and watch their preferred movie as part of the #Liveit100Experience campaign.
The final day will feature a surprise celebrity appearance and live performance, creating an exciting close to the campus experience while encouraging online engagement through live social media interactions. A brand-new car will also be won by a lucky student, adding to the excitement of the tour.
Through the MTN Live it 100 Campus Tour, MTN continues to create vibrant student communities by delivering experiences that combine technology, entertainment and empowerment, reinforcing its position as the network of choice for Nigeria’s next generation.
The Live it 100 on Campus forms part of the broader MTN Live it 100 thematic campaign, which includes initiatives such as The Gathering and MTN CHAMPS.
Together, these engagements are designed to connect with young Nigerians through experiences that support their passions, celebrate their talents and create opportunities for growth, expression and meaningful connections.
