Kenyans have had access to Netflix’s free plan for the past two years, but that service will stop on November 1.
According to Netflix, approximately 10,000 jobs have been created in sub-Saharan Africa as a result of its $175 million investment in the region since 2016. Netflix, a leading global streaming service, introduced a free mobile package in Kenya in September 2021.
“If you’ve never watched Netflix before—and many people in Kenya haven’t—this is a great way to experience our service,” said Cathy Conk, the company’s head of product innovation, in a blog post announcing the launch.
Netflix announced on Monday that it is eliminating the trial plan, starting November 1, two years after the free option was introduced.
“We definitely learned a lot from the test,” a Netflix spokesperson told Reuters. “We are going to continue to offer a variety of other plans.”
Kenyan consumers would need to upgrade to the paid plans if they wish to keep accessing Netflix. “Upgrade to a premium plan if you want to keep watching. You may access all episodes and movies, more features, and the choice to watch on your phone, TV, or laptop starting at Ksh200 ($1.35) each month, according to a message from Netflix to customers.
Earlier this year, as part of its goal to increase member numbers in the region, where it confronts fierce competition from other streaming providers, Netflix dropped its subscription fees in Kenya and other African nations by an average of 37%.
Its investment has generated $44 million in tax revenue over the last six years, as well as $218 million for South Africa, Nigeria, and Kenya’s GDP. According to the business, it has played a significant role in fostering and growing the nation’s creative industry.
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