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Home Features Partners

Nigeria Represented as TikTok Introduces $1M Grant for Social Impact Creators, Non-Profits

by Joan Aimuengheuwa
June 5, 2024
in Partners
1
TikTok Change makers
TikTok Change makers

TikTok Change makers

UBA
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  • Charity Ekezie Selected as TikTok Changemaker

Building on its commitment to fostering a global community passionate about using #TikTokforGood, TikTok has officially launched the TikTok Change Makers Program.

This program marks the platform’s first-ever global social impact creator elevation initiative, spotlighting creators and non-profits who drive meaningful change in their communities through TikTok.

It aims to showcase the diverse voices and the strength of its global community as it educates, advocates and inspires communities to drive meaningful, positive and lasting change.

Programme Details

The six-month programme will support selected creators from around the world in building engaged communities, reaching new audiences, and unlocking real-world opportunities. This will be achieved through dedicated tools, resources, and donations to designated non-profit organisations.

An integral part of the TikTok Change Makers Programme is the TikTok Change Makers Grant. Through this grant, TikTok will donate over $1 million to more than 30 global and local non-profit organisations supporting various important causes.

Each Changemaker will be honoured with a $25,000 direct donation to support their respective advocacies, thereby elevating the impact of their work.

Selection Process

To officially launch this program, the firm is celebrating and unveiling an inaugural global list of Change Makers, comprising 50 purpose-driven creators from around the world.

Whether it’s spreading positivity or sharing good deeds, these Change Makers continue to advocate, inspire, and educate their communities to drive collective change on TikTok and beyond.

TikTok: Focus on Africa

As part of the TikTok Change Makers Programme, four purpose-driven creators from Africa have been selected to make a significant impact and inspire their audiences on TikTok and beyond.

In Nigeria, Charity Ekezie, known as @charityekezie, has been chosen as a Changemaker.

TikTok Change makers
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A Nigerian, Charity Ekezie, named in the TikTok Change Makers’ list

Charity understands that many people outside Africa hold stereotypes about the continent based on media portrayals.

She uses her platform to sarcastically dispel these myths and educate people about the reality and beauty of African culture.

“I use TikTok to dispel negative stereotypes about Africa and educate people about what an amazing place it is. I use my platform to not only entertain but spread awareness on the beauty of African culture and its people,” said Charity Ekezie.

Charity will partner with Paradigm Initiative, an NGO that works to connect underserved young Africans, empower them with crucial digital, life, and business skills, and ensure the protection of their rights.

Their programmes include Life Skills, ICT, Financial Readiness, Entrepreneurship (LIFE) training, and other digital rights programs.

“At Paradigm Initiative, we are constantly looking to explore creative ways to communicate the great work we do to protect and promote digital rights and inclusion in Africa. We strongly believe that this opportunity brings life to that aspiration. We are looking forward to working with Charity in the coming months to reach new audiences and to communicate key messages to this demography of TikTok audiences”. “We appreciate TikTok for this partnership and look forward to continuing to work together with TikTok and other platforms of expression to advance digital rights and inclusion objectives in Africa and the rest of the world” said Adeboye Adegoke, Senior Manager, Grants & Programs Strategy, Paradigm Initiative.

Meet the Change Makers from Sub-Saharan Africa and learn more about their incredible journeys.

  • Kenya’s @theroamingchef, a self-taught chef and former international rugby sevens player, known for his trademark monosyllabic commentary “Done!”
  • South Africa’s @doctor.siya, who gained fame by sharing content on medical myths and sexual health.
  • @pilot_onthegram, the first South African pilot to be verified on TikTok, creates educational videos to inspire future pilots and aviators, especially women.

“The TikTok global community harnesses creative self-expression to drive positive impact by rallying support, raising awareness, and advocating for the causes they truly care about. We’re proud to launch the TikTok Change Makers Programme to help social impact creators and non-profit organisations reach more communities, unlock real-world opportunities, and bring about lasting, meaningful change,” said Kim Farrell, Head of Creators, TikTok.

Change Makers

Click here to get to know more about the Change Makers from all over the globe. Over the next six months, the company will feature inspiring programming and impactful stories.

Join your fellow Change Makers by championing everyday good using #TikTokforGood, starting today!

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Author

  • Joan Aimuengheuwa
    Joan Aimuengheuwa

    Joan thrives at helping individuals and businesses scale via storytelling...

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Tags: Change Makers ProgramCharity EkezieTikTokTikTok Change Makers
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

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