Nigerians' Pasta Consumption Increased by 320% in the Last One Year - Report | Tech | Business

IN THIS REPORT:

Glovo reveals trends and insights on pasta consumption in Nigeria.
Nigeria witnessed a 320% increase in pasta units delivered via Glovo, marking it as the third-fastest-growing country in the world for pasta consumption behind Kyrgyzstan and Tunisia.
In the past year, Glovo delivered one pasta dish every four minutes, unveiling the nation’s deep-seated love for this cherished Italian dish.

As the world comes together to celebrate World Pasta Day, Glovo, the leading multi-category app, has revealed insights into the consumption habits of one of Nigeria’s favorite meals, Pasta.

#WorldPastaDay

A report reveals that Nigeria witnessed a 320% increase in pasta units delivered, marking it as the third-fastest-growing country in the world for pasta consumption.@Glovo also witnessed a 173% surge in customers placing pasta orders, making Nigeria the leading… pic.twitter.com/TYMjbBsaf8

— Techeconomy (@TecheconomyNG) October 24, 2023

Amongst other interesting insights, the report reveals that Nigeria witnessed a 320% increase in pasta units delivered, marking it as the third-fastest-growing country in the world for pasta consumption.

A Year of Pasta Delight

In the last 12 months, Glovo has recorded an impressive delivery rate of one pasta dish every four minutes.

This data unveils the nation’s deep-seated love for this cherished dish. Glovo also witnessed a 173% surge in customers placing pasta orders, making Nigeria the leading country globally in terms of the frequency of pasta purchases.

Lunchtime takes the crown as the preferred time for pasta consumption among Nigerians. With a 27% increase compared to the global trend, 12 pm sees the highest pasta consumption, signifying a lunchtime affinity.

This is a unique difference from the global trend as pasta peaks during dinner hours, typically around 8 pm.

Pasta consumption is notably linear throughout the week, with Thursday emerging as the peak day, accounting for 16% of the weekly consumption. Interestingly, weekday consumption (Monday to Friday) surpasses weekend consumption by 28%.

In terms of cities, Lagos Island ranks first with 39% of the total pasta consumption (units) delivered via Glovo, followed by Lagos Mainland with 25%.

In the last 12 months, the Glovo customer who placed the most pasta orders in Nigeria is located in Lagos (Island), with a remarkable total of 144 orders. The most expensive pasta order placed was by a user on Glovo Bargain, the Glovo-owned supermarket, amounting to NGN 192,300.

Top 5 Most Consumed Pasta Recipes

Despite its Italian origins, pasta has captured the hearts of Nigerians with its taste and versatility. The top five most consumed pasta recipes in Nigeria include:

Stir-Fried Pasta (with Nigeria ranking #1 globally at 97% consumption)
Salad Pasta
Beef Pasta
Jollof Pasta (with Nigeria ranking #1 globally at 96% consumption)
Chicken Pasta

When it comes to pasta variety, Nigerians also demonstrate a particular fondness for spaghetti, covering 78% of all pasta consumed in the country. Nigeria leads the world in both the highest spaghetti share and purchase frequency. This data firmly establishes Nigeria as the world’s biggest fan of spaghetti on Glovo.

“We are thrilled to see the astounding growth in pasta consumption on our platform and delighted that our partnerships within the pasta category have thrived, with a 239% increase in partners offering pasta-related products. This partnership growth extends significantly to Small and Medium Enterprises (SMEs) underscoring Glovo’s commitment to supporting local businesses. This reiterates our dedication to not only providing a wide range of options to our customers but also in nurturing and empowering local businesses. We believe that Glovo plays a vital role in connecting Nigerians with the flavors they love and in facilitating the growth of our partners, whether they’re established restaurants or emerging SMEs,” said Lamide Akinola, General Manager, Glovo Nigeria.