New Google Search trends released today show that Nigerians are increasingly leveraging the internet to acquire new skills and start entrepreneurial ventures, with a strong focus on using Artificial Intelligence (AI) to advance their careers.
The data reflects a national drive for upskilling and financial independence in a rapidly evolving and dynamic job market.
The surge in career-related searches highlights a clear desire among Nigerians to adapt to new economic realities. In the past 12 months, search interest for “how to make money with ai” increased by +40%.
The entrepreneurial spirit is also evident, with searches for ” how to start a business from home” almost doubling (+90%) and “how to start a business with no money” increasing by +80% year-over-year.
Shifting Focus to New Business Ventures
Nigerians are actively exploring a diverse range of business ideas through Google Search. The top searched “how to start a business” queries in the past 12 months include how to start a real estate business, how to start cocoa export business in Nigeria, how to start a ghostwriting business, how to start a clothing business, and how to start an importation business.
These searches imply a strong entrepreneurial drive and a desire for financial independence among Nigerians, as they actively seek new avenues for income generation and skill development.
The data also reveals a strong interest in digital and creative careers, with top searches for “how to start” related to jobs and skills including “how to start freelancing with no experience,” “how to start a fashion brand,” and “how to start creating content.”
AI and Trending Skills Take Center Stage
The desire to upskill is a major theme, particularly with the rise of AI. “how to learn ai” jumped by +160% over the past 12 months, placing it among the top trending “how to learn” searches in Nigeria. Other skills seeing a dramatic increase in search interest include:
- how to learn forex trade (+300%)
- how to learn make up (+270%)
- how to learn photoshop (+180%)
- how to learn computer step by step (+160%)
Speaking on the trends, Olumide Balogun, West Africa Director at Google, said:
“These search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and in particular AI, to build their skills, create new opportunities, and navigate a changing professional landscape. We are committed to providing the tools that empower this growth and innovation.”
[All percentage increases, unless stated otherwise, are based on Google Search data from the past 12 months (September 1, 2024 – August 31, 2025) compared to the preceding 12-month period].
Google Search Trends in Nigeria 2025:
Top searched “how to start a business”, (past 12 months, Nigeria)
- how to start a real estate business
- how to start cocoa export business in nigeria
- how to start a ghostwriting business
- how to start a clothing business
- how to start importation business
- how to start a logistics business
- how to start a farming business in nigeria
Top searched “how to start”, past 12 months (related to jobs and skills)
- how to start freelancing with no experience
- how to start a fashion brand
- how to start a brand
- how to start a business online
- how to start creating content
-
how to start programming
Top trending “how to learn”, (past 12 months vs prior 12 months)
- how to learn forex trade (+300%)
- how to learn make up (+270%)
- how to learn photoshop (+180%)
- how to learn computer step by step (+160%)
- how to learn microsoft excel (+160%)
- how to learn ghostwriting (+160%)
- how to learn ai (+160%)
- how to learn self control (+130%)
- how to learn excel for beginners (+120%)
- how to learn coding for beginners free (+110%)
- how to learn mathematics (+50%)
- how to learn python (+30%)
