OpenAI has launched Sora, the text-to-video model, making it available to ChatGPT Plus and Pro users.
This is an expansion into multimodal AI, targeting competitors such as Meta, Google, and Stability AI, which have similar tools in development.
Initially introduced in February 2023 as part of a research preview by OpenAI, Sora was limited to safety testers. The model, now branded as Sora Turbo, is offered at no additional cost to subscribers, enabling them to create videos up to 20 seconds long in 1080p resolution.
Users can choose from widescreen, vertical, or square formats, and generate content either from scratch or by blending existing assets.
While accessible in most regions where ChatGPT operates, the rollout excludes the European Union, Switzerland, and the United Kingdom.
OpenAI has announced plans to introduce targeted pricing for different user categories early next year, reiterating its goal of making the technology widely accessible.
OpenAI has implemented measures to prevent misuse of the tool, specifically prohibiting the creation or upload of harmful content, including child exploitation materials and deepfake videos.
The company has limited the feature for uploading real individuals, intending to expand access as its safeguards improve.
To promote transparency, all Sora-generated videos include metadata identifying them as AI-generated, along with visible watermarks by default. OpenAI is also developing internal tools to verify the origins of content created using the model.
With Sora’s integration, OpenAI is enhancing creativity within its space. The company aims to shape industry norms around responsible AI use while building tools that enhance content creation.
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