OpenAI is set to air its first-ever television commercial during this Sunday’s Super Bowl.
This is one of the artificial intelligence firm’s marketing strategies as it seeks to expand its reach beyond the tech industry.
The Super Bowl is one of the most-watched televised events globally, making it a prime platform for advertisers looking to capture a massive audience.
Companies pay a premium to showcase their brands during the game, with this year’s 30-second ad slots reportedly costing up to $8 million, according to Adweek’s Chief Content Officer, Zoe Ruderman.
While OpenAI has become widely recognised since the release of ChatGPT in late 2022, the upcoming Super Bowl advert will be the company’s first major commercial promotion. Other tech giants, such as Google, have previously used the Super Bowl to highlight their AI advancements.
The NFL championship game, scheduled for 9 February, will be held at the Caesars Superdome in New Orleans, home to the New Orleans Saints. Last year’s event attracted an estimated 210 million viewers, reiterating its huge advertising opportunity.
OpenAI, partially owned by Microsoft, has grown at a fast pace with ChatGPT reaching over 300 million weekly active users within two years of its launch. In December, the company appointed Kate Rouch as its first chief marketing officer, a sign of its increased focus on branding and outreach.
The AI developer is also reportedly in discussions to secure up to $40 billion in funding, potentially valuing the company at $340 billion. However, OpenAI has yet to issue an official statement regarding its Super Bowl advertising plans.
