Lagos-based P+ Measurement Services Limited (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment Authority (NSIA) following a competitive and rigorous pitch process involving four agencies.
The selection process assessed strategic thinking, execution capability, and the ability to deliver timely, decision-ready intelligence.
P+ distinguished itself through its strength in near real-time media monitoring, advanced measurement frameworks, and performance audit systems designed to support complex institutions with multiple stakeholder interests.
Under the engagement, P+ will provide continuous media intelligence across NSIA’s operations and affiliated interests, delivering insight-driven analysis to strengthen reputation management, stakeholder engagement, and communication performance.
P+ brings a strong and diverse portfolio spanning government institutions, financial services, development organisations, multinationals, energy, telecommunications, and NGOs.
Its approach combines global best practices with deep local expertise, ensuring that intelligence is both contextually relevant and strategically useful.
Speaking on the win, Philip Odiakose, chief media analyst at P+ Measurement Services Limited, noted that the process reflected the level of diligence expected from an institution like NSIA, adding that the P+ focus remains on delivering media intelligence that goes beyond tracking media mentions to explaining narratives, measuring impact, and guiding decision-making.
He emphasized that P+ will leverage its global methodologies, adapted to local realities, to provide NSIA with timely insights, clear performance evaluation, and a deeper understanding of how media perception shapes outcomes.
Also commenting, the Corporate Communications at the Nigeria Sovereign Investment Authority said P+ demonstrated a strong understanding of the Authority’s requirements and a clear ability to translate media data into meaningful insight.
The NSIA communications team noted that the firm’s proven track record across sectors, combined with its disciplined approach to measurement and evaluation, positioned it as a credible partner to support NSIA’s communication priorities and broader institutional objectives.
