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Home Economy Insurance

PalmPay Redefines Insurance Access for Millions of Nigerians with In-App Innovation

by Latifat Fashina
July 8, 2025
in Insurance
0
PalmPay App and Insurance
PalmPay App (Credit: X/PalmPay)

PalmPay App (Credit: X/PalmPay)

UBA
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In the bustling streets of Lagos, a market trader taps through her PalmPay app, not just to pay a supplier or check her savings, but now, for something far more life-changing: insurance.

It’s not a policy wrapped in confusing paperwork or unreachable terms. It’s simple. It’s affordable. It’s right in her pocket.

That’s the future PalmPay is building, and it’s happening now.

The digital banking giant, already a household name in Nigeria’s fintech landscape, has taken a bold new step by partnering with top-tier insurance providers to offer seamless insurance coverage directly within its app.

From health and life insurance to device protection, this rollout marks a significant leap toward democratizing financial security for millions.

A New Chapter in Financial Inclusion

Nigeria, Africa’s largest economy, still grapples with a stark reality, less than 9% of its population is covered by health insurance. For years, barriers like low awareness, affordability, and mistrust have made insurance seem like a luxury for the few.

PalmPay wants to change that narrative.

“Insurance is often seen as complicated or out of reach, especially by underserved communities,” said Habib Kowontan, Head of Wealth Product at PalmPay. “We’re changing that by making insurance as easy to buy and manage as airtime or electricity on the app. This is inclusion in action.”

Technology Meets Humanity

With over 35 million users, PalmPay is more than just a platform—it’s part of everyday life for Nigerians from cities to rural towns.

Its latest insurance feature is designed to strip away the complexity of traditional insurance. Through intuitive design and clear options, users can now protect their health, lives, and phones with just a few taps; no agents, no jargon, no hidden fees.

The feature complements PalmPay’s growing ecosystem that already includes money transfers, bill payments, savings, and debit cards, making it one of the most holistic digital financial services platforms on the continent.

A Mission Rooted in Empowerment

“This isn’t just a feature, it’s a movement,” said Chika Nwosu, managing director of PalmPay. “We’re building a digital platform that empowers people not just to spend and save, but to live with greater peace of mind. With insurance now part of that journey, we’re redefining what financial access truly means.”

It’s a vision that’s as ambitious as it is human: to put protection in the hands of everyday Nigerians, no matter where they live or what they earn.

The Road Ahead

For PalmPay, this is just the beginning. The integration of insurance marks a key milestone in its journey to become a trusted financial partner, not just a payments app, but a tool for life, growth, and resilience.

As the country moves towards a more inclusive digital economy, PalmPay is ensuring that no one is left behind, not the roadside vendor, not the student, not the farmer. Because everyone deserves a safety net. And now, thanks to PalmPay, they can carry it in their hands.

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Tags: Chika NwosuPalmpayPalmPay AppPalmPay Insurance
Latifat Fashina

Latifat Fashina

LATIFAT FASHINA is the Business/Finance Reporter at Techeconomy. She can be reached via: latifat.fashina@techeconomy.ng

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