Picsart, a photo-editing platform with over 150 million users, has announced a partnership with Getty Images to bring responsible AI-generated imagery and stock videos to its platform.
Through a custom-built model trained on Getty Images’ licensed content, Picsart users will be able to generate unique images with full commercial rights.
This comes as alarms are recently raised against copyright issues with AI-generated content. Picsart’s AI lab, PAIR, is building the model specifically to address these concerns and will be accessible through the company’s API services later this year.
In addition to AI-generated imagery, Picsart is integrating over 6 million stock videos from Getty Images directly into its platform. This collection gives creators a wide range of high-quality video assets for commercial use, spanning various categories like marketing, social media, and travel.
Hovhannes Avoyan, Picsart’s CEO and founder, said Picsart provided endless customization, content, and editing tools for everything from social media ads to website graphics.
He further stated that the partnership will enable commercially usable AI-generated imagery from a world-class brand. “We are thrilled to partner with Getty Images, the most prestigious commercial library out there, to bring this to market.”
This new feature is designed to assist small business owners, marketers, and content creators in producing professional-grade videos with ease.
Users can browse a variety of categories, including backgrounds, landscapes, clothing, beauty, food, home decor, health, travel, education, and more. Interestingly, there are over 100,000 vertical videos, perfect for social media content.
All Getty Images stock videos on Picsart are available for commercial use, providing a valuable resource for promoting businesses. The stock video integration is currently available on Picsart Web for Plus members and will be rolled out to all web users soon.
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