Pisi is a telecommunications company that simplifies technology solutions for fintech, telecom operators and marketing solutions for brands.
The areas of product solutions are telecoms, USSD, advertising technology, Bulk SMS, payments, call center, WhatsApp API, and telecom based automation
The company recently unveiled its new brand identity. Does it end there? What should the customers expect?
In a chat with Techeconomy, Gabriel Ferrer, the chief operating officer (COO) of Pisi, briefly shared what the new brand identity means for the company and its customers:
TE: Why are we here today?
Gabriel Ferrer (GF): Today, we are unveiling the new brand, for Pisi Mobile, which is a refreshed branding, for the company, and we’re inviting our guests, our partners, and potential partners.
TE: Will the company still be identified as Pisi Mobile or just Pisi?
GF: It would be Pisi
TE: What should your partners expect with this new rebranding?
GF: They most definitely will expect delivery of service. As a B2B company, we are striving to deliver services to businesses, making their operations easier, simpler through technological solutions.
TE: What new features or innovations are we expecting with this rebranding brand?
GF: So we are bringing in, payments, marketplace, connectivity through our messaging solutions. We’re already operating as a vast aggregator. So we’re adding several additional services, and we’re also improving our, ad tech business, services withsolutions, to execute campaigns.
TE: What value would it add to your customers?
GF: We’re adding new features, improving our capacities and team, growing as a business and doing our delivery of service. Whether it is the delivery of service or our growing infrastructure, it will have impact on the customers.
TE: How does this branding, align with your long term projects?
GF: This is just the beginning of the growth and diversification of the business that started as a simple VAS aggregator and keeps on adding new services and solutions, and is always focusing on resolving existing problems, of the customers and business in Africa.
TE: Did the customers influenced the rebranding or it was basically an internal decision?
GF: It’s an internal initiative; as we felt that the brand needed to refresh the image of the company in line with our new expectations.
