ADVERTISEMENT
TechEconomy
Friday, May 30, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home » Product Localisation Strategies for African Markets: Adapting Global Products to Local Needs and Preferences

Product Localisation Strategies for African Markets: Adapting Global Products to Local Needs and Preferences

Article by: Oluwadamilola Ojo

Peter Oluka by Peter Oluka
February 8, 2022
in Guest Writer
0
Product Localisation by Oluwadamilola Ojo -
Product Localisation article | by Oluwadamilola Ojo -

Product Localisation article | by Oluwadamilola Ojo -

RelatedPosts

The Silent Killer of Great Companies | Tolulope Obianwu

The Silent Killer of Great Companies

May 29, 2025

For the Children, For the Future: Why Airtel is Doubling Down on Children’s Education and Marketable Skills

May 27, 2025

In the dynamic and eclectic setting of the African Market, the success of every Product Manager lies in how they embrace the needs and preferences of local consumers.

As a Senior Product Manager at Kromium Health, I stand at the corridor of this challenge building resilient localisation strategies that resonate with users in Africa.

One of the challenges I encounter during product development is the linguistic diversity in Africa. For example, in Nigeria, over 500 languages are spoken, each with its unique dialect and regional variations.

Knowing the importance of language in deeply connecting with consumers, I ensure that the Kromium mobile application user interface and marketing tools are localized into multiple languages. This not only ensures accessibility but it plays a critical role in inclusivity among users.

But language is just one piece of the puzzle. I delve deeper into the cultural intricacies that shape consumer behaviour in Africa.

I recognise the importance of symbolism and storytelling in African cultures and incorporate these elements into the product’s branding and marketing campaigns.

Whether it’s leveraging traditional proverbs in advertising or featuring local influencers in promotional activities, I ensure that the product resonates with the cultural ethos of the target market.

However, localization goes beyond surface-level adaptations. I have a full understanding of the socio-economic realities of African consumers. The majority of these users have little access to infrastructure such as constant internet and electricity.

To proffer solutions to this challenge, I collaborate with the Engineering and Design teams to scale the product for a low bandwidth environment and ensure its energy efficiency. By focusing on accessibility and affordability, I make sure that the products are enjoyed by users in rural and urban areas.

Taking cultural and infrastructural considerations, I pay keen attention to regulatory and legal frameworks in each African Market. I am able to navigate seamlessly across data privacy, import regulations, taxation policies, and laws, taking compliance into account while maximising the products’ market potential.

Approaching the day of the launch, I monitor feedback from early users and iterate on the products based on the insight gathered. I understand that localisation is a continuous process and not a timed event, I continue to seek strategies to elevate the products as consumers’ preferences and market dynamics change over time.

When Kromium Health products finally hit the shelves, my meticulous localisation efforts paid off. The product resonates with African consumers, not just as a technological marvel but as a reflection of their own identities and aspirations. Sales soar, and the company establishes itself as a trusted brand in the African market.

As a Senior Product Manager, I highlight the role of product localisation in unlocking the vast potential of the African market.

By embracing inclusivity, local context and prioritising diversity, Product Managers can create long-lasting experiences that spread across borders and resonate with audiences around the globe. As Africa continues to take its place as a stronghold for innovation and growth, my expertise will remain valuable for multinational organisations seeking to succeed in this dynamic landscape.

About the writer:

Oluwadamilola Ojo is a dynamic Product Manager expert, With unparalleled expertise in converting unstructured requests into actionable user stories, Oluwadamilola leads the way in defining clear and compelling product visions. She is exceptionally skilled at crafting precise requirement specifications and driving seamless API integrations across major platforms. As  a Product Leader in a health organization, she ensures that the organization’s innovative tech products not only meet but exceed expectations, setting new standards in the health tech industry.

Loading

Advertisements
MTN ADS

Author

  • Peter Oluka
    Peter Oluka

    Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

    View all posts
0Shares
Tags: Oluwadamilola OjoProduct Localisation
Previous Post

MTN Reignites Nigeria’s Passion for Football

Next Post

Safer Kids Online – Implementing Screen Limits and Protecting the Work of Future Leaders

Peter Oluka

Peter Oluka

Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

Related Posts

The Silent Killer of Great Companies | Tolulope Obianwu
Guest Writer

The Silent Killer of Great Companies

by Techeconomy
May 29, 2025
0

Every high-growth company experiences a moment when its engine sputters—quietly at first. Emails slip through cracks, customers wait too long,...

Read more
Telecommunications infrastructure | Children's Education by Femi Adeniran

For the Children, For the Future: Why Airtel is Doubling Down on Children’s Education and Marketable Skills

May 27, 2025
MTN GO M.A.D - Kanyeyachukwu 'Kanye' Tagbo-Okeke | Impossible is a myth

Impossibility is a Myth | By Ozichukwu Tagbo-Okeke

May 27, 2025
Dean Baker, head of Sales, Africa South Region at Infobip | Navigating Cloud

Navigating the Cloud: Upcoming Trends | Challenges | Strategies

May 20, 2025
FUP - Where Does Your Internet Data Lurk

FUP: Where Does Your Internet Data Lurk?

May 16, 2025
Business Operations and future of tech | Alma Numic, VP general manager EMEA at Infobip

The Future of Tech – How Innovation is Shaping Business Operations and Strategy

May 15, 2025
Next Post

Safer Kids Online - Implementing Screen Limits and Protecting the Work of Future Leaders

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

© 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

© 2025 Techeconomy - Designed by Opimedia.

Translate »
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.