QNET, an ecommerce company that has globally carved a niche in the lifestyle and wellness-focused direct-selling sub-sector, has continued to empower young Nigerians with necessary skills to benefit from the direct selling industry.
This time, more than 8,000 Nigerian youths have been equipped with on direct selling skills.
Biram Fall, QNET’s regional general manager for Sub-Saharan Africa, at the company’s products Expo, today, November 16, 2024, in Lagos, said the company is setting its sights on expanding its footprint in Nigeria as the country’s direct-selling industry experiences rapid growth.
Speaking on behalf of QNET Global, Fall emphasized the company’s commitment to ethical and legal standards across the 25 countries where it operates, including Nigeria, where it has been active for the past two years.
He highlighted QNET’s innovative business model, which blends direct selling with e-commerce, offering a range of products designed to enhance lives and promote well-being.
“The global direct-selling industry, valued at $167.7 billion in 2023, is projected to grow to $204.9 billion by 2032. This represents a significant opportunity for Nigeria’s direct-selling market to support economic development and foster financial independence for entrepreneurs,” Fall stated.
“We are committed to empowering individuals and supporting enterprise development through our business model,” Fall remarked. “This expo represents an opportunity for stakeholders and media partners to experience our dedication to quality and innovation firsthand.”
In the same vein, Akeem Ajisafe, the chief executive officer of Transblue Limited, emphasized that QNET’s presence in Nigeria offers unlimited economic viability and opportunities for citizens, particularly the youth.
According to Ajisafe, QNET’s direct selling model empowers Nigerians by providing relative knowledge and skills to succeed in business. “What we are doing here is empowerment, opening doors of opportunities to every Nigerian,” he stated.
Ajisafe explained that QNET’s program teaches individuals how to sell, make money, and convince others, eliminating the need for initial capital or office space. Through QNET’s Independent Representative (IR) system, individuals can market products, earn commissions, and create a sustainable income stream, he stated.
He noted that this opportunity is crucial for Nigeria’s economic growth and youth development. “The opportunity is there for Nigerians… it’s earnings for life, for as long as the tree and the channel keep growing.” Ajisafe therefore urged Nigerians to understand the value QNET brings to the country and support its success. With collective support, he believes Nigeria can tap into QNET’s vast economic potential.
Commander Mitchell Ofoyeju of the National Drug Law Enforcement Agency, NDLEA’s Tinkan Island Post Strategic Command in Lagos, expressed his enthusiasm for QNET’s people-centric approach and diverse product line, which includes health products, cosmetics, luxury watches, and jewelry.
Ofoyeju noted that QNET’s registered products and business model have the potential to generate wealth, increase productivity, and provide alternative sources of income for young Nigerians.
He emphasized that engaging youth meaningfully and practically is crucial in preventing their involvement in crime and illicit activities.
“QNET’s empowerment initiatives align with our goals at NDLEA. We welcome partnerships that promote healthy lifestyles and provide opportunities for youth development,” Ofoyeju stated.
