In today’s fast-paced world, where various business models are flourishing, direct selling has become an essential part of global commerce.
One company at the forefront of this sub-sector is QNET, which has grown to become a prominent name in the US$186.1 billion direct selling industry.
Interestingly, direct selling industry accounts for 125 million distributors worldwide.
However, like many innovative business models, QNET has faced both applause and scrutiny. Let’s explore why QNET stands out as a genuine and trustworthy direct selling company, committed to quality products, financial empowerment, and ethical business practices.
QNET… the beginning
QNet was founded in 1998 by Vijay Eswaran and Joseph Bismark, as a multi-level marketing company owned by the QI Group with administrative headquarters in Hong Kong and the operational base located in Malaysia.
Today, the company is operating in more than 30+ countries worldwide, offering a wide range of products, from health and wellness to personal care and home products.
QNET’s business model is centered around the concept of direct selling, which allows independent representatives (IRs) to market and sell its products directly to consumers.
QNET’s goal is not only to provide high-quality products but also to create an opportunity for individuals to build their own businesses.
With a low startup cost, minimal overhead, and no need for a physical store, QNET has helped many people improve their financial situations, especially in developing countries, Nigeria inclusive.
What Makes QNET Genuine?
1. Regulatory Compliance
QNET adheres to the regulations and laws governing direct selling in the countries where it operates. The company is a member of the Direct Selling Association (DSA) in several countries and follows a code of conduct aimed at protecting consumers.
By operating within legal frameworks and ensuring compliance, QNET has consistently demonstrated its commitment to ethical business practices.
2. Product Quality and Innovation
One of the hallmarks of QNET as a direct selling company is its emphasis on high-quality, scientifically-tested products. From its premium health supplements to its advanced skincare products, QNET’s catalog is designed to meet the diverse needs of consumers.
This was one of the hallmark developments announced at the V-Malaysia Conference (VCON) held recently the Penang Spice Convention Center, Penang in Malaysia, marking QNET’s 26th anniversary and the beginning of a new business model to foster entrepreneurship, self-reliance, personal development, and contribute to the economic growth of communities.
With 8,000 people from 30+ countries in attendance, including Nigeria, the company’s representatives demonstrated how the improved health and wellness products enhance the overall health benefits and user experience, which further highlighted QNET’s commitment to innovation, well-being and genuine products and services.
Some of the improved products QNET unveiled at V-Malaysia 2024 are; EDG3 Plus, Amezcua Bio Disc 3, Amezcua Chi Pendant 4 and Amezcua E-Guard X, while its lifestyle products include the Home Pure Nova and Home Pure Zayn.
Each product undergoes rigorous quality checks and comes with certifications from reputable bodies, adding to the trust consumers can place in the QNET brand(s).
3. Training and Support for Representatives
Mr. Trevor Kuna, the chief marketing officer (CMO) of QNET, said that with a local presence in 30 countries and a multilingual global support centre servicing 12+ languages across 14 hubs worldwide, QNET ensures seamless experience for its vast network of distributors and customers.
In other words, QNET emphasizes empowering its representatives through education.
It provides extensive training to its IRs, teaching them effective marketing strategies, product knowledge, and ethical selling practices.
This approach ensures that representatives can succeed based on their skills and efforts, not just the number of people they recruit.
Around August this year QNET hosted a product exhibition in Lagos, with upgrades and additions aimed at achieving its goal across Africa.
The event, held at the TransBlue office, kicked off with a keynote address by Theodocia Naana Quartey, senior legal counsel for sub-Saharan Africa at QNET.
She made remarkable statements, thus:
“Our innovative business model combines direct selling and eCommerce to cater to a large group of customers, offering individual entrepreneurial opportunities to achieve financial independence.
“As a product-oriented company, we design our products to enhance lives and promote overall well-being. These products are available to purchase through our eCommerce website. QNET’s direct business model has empowered millions of people in over 100 countries, providing opportunities for Enterprise Development and financial independence.”
4. Ethical Business Practices
QNET operates with transparency and promotes responsible business practices. It maintains strict policies against false claims and unethical recruiting methods. The company has also taken steps to combat misinformation about its business model and to clarify its commitment to direct selling.
The company’s commitment to ethical business behavior is further supported by its corporate social responsibility initiatives, which focus on community development and environmental sustainability.
Busting Myths and Misinformation
Despite its success, QNET has faced its share of controversies and misconceptions. These typically stem from confusion between direct selling and illegal schemes such as Ponzi schemes or pyramid schemes.
Pyramid schemes focus on recruiting people rather than selling products, which is not the case with QNET.
The company’s primary focus is product sales, and its revenue is derived from legitimate business transactions involving high-quality goods.
Most of the misrepresentations of QNET, including the RHYTHM Foundation in some countries, like we have witnessed in some West African countries, are deliberate attempts to deceive people and defraud them of their hard-earned money.
For instance, some fraudsters would put up signposts with names like “Qnets”, “Q-Nets”, etc. to deceive people that they are offering recruitments, overseas admission (at Qui University, for instance) and all sorts. Of course, it takes someone with good information about QNET’s background to decipher about these ‘corruptions’ and deceits.
Moreover, critics often fail to recognize the impact QNET has had in improving lives by providing an additional income stream for people.
QNET has successfully created opportunities for individuals across different socio-economic backgrounds to earn a sustainable income through hard work and dedication. They are also impacting nations through RYTHM foundation.
Look at QNET’s FinGreen initiative. Biram Fall, regional manager QNET Sub-Saharan Africa, describes it this way:
“In a constantly changing world, QNET’s FinGreen initiative remains steadfast in its mission to promote financial literacy…We emphasize the crucial role financial literacy plays in constructing secure and peaceful societies. Through our flagship financial literacy program, FinGreen, we are dedicated to providing people with the knowledge and skills they need to make informed choices about their financial futures, ultimately contributing to a brighter, more stable world.”
From the foregoing, QNET’s business model does not support a ‘get-rich-quick’ mentality, rather a resilient spirit to remain ‘Unstoppable’ despite challenges.
Simply put that QNET’s journey in the direct selling industry is a testament to its resilience, commitment to quality, and focus on ethical practices. As a genuine direct selling company, it offers both excellent products and a legitimate business opportunity for individuals looking to empower themselves financially.
By standing firm on its principles of integrity and customer satisfaction, QNET has rightfully earned its place as a global leader in the direct selling world.
As with any business, success with QNET depends on hard work, ethical practices, and a commitment to learning. For those who are willing to invest their time and effort, QNET provides a legitimate and rewarding path to financial independence in today’s evolving marketplace.
Therefore, it is important they step-up efforts, working with the law enforcement agencies to curtail the level of abuses and corruption of the brand name by fraudsters and busting syndicates (even in hinterlands) who defraud people, thereby putting dents on the company’s genuine efforts to impact lives.
Also, large conferences in the nature of VCON can be extended to Africa and other regions in a ‘bring the message home’ kind of approach.
QNET should consider having brand ambassadors who command large followership to assist in pushing narratives…all geared towards achieving TOMA (Top on Mind Awareness) for the brand; including, more media pushes, visibility through local programmes/events sponsorships, amongst other efforts.
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