QNET, a global lifestyle and wellness e-commerce company, held a product workshop ahead of its two-day product expo at the Vantage Point Event Centre in Ikeja, Lagos.
The session gave journalists an opportunity to explore the company’s wellness portfolio and gain clearer insight into its operations and the direct-selling industry.
The media workshop took place at the Shoregate Hotel, Ikeja, where QNET’s executives walked participants through the firm’s model and demonstrated its range of products.
Founded in 1998 and owned by the QI Group, QNET offers health and wellness items, home and personal care products, and services such as e-learning and travel. The company operates a multi-level marketing model, where representatives earn commissions from product sales and by recruiting new distributors.
Speaking at the event, Ayokunmi Solesi, the general manager of QNET Nigeria, noted that many people confuse direct selling with Ponzi schemes. He stressed that the firm has operated for nearly three decades with a solid global record.
“Last week, we had a successful product expo in Abuja, with more than 8,000 people in attendance. We want to keep that momentum going as we bring our independent distributors together to see our products,” he said.
He added that QNET has spent 27 years empowering young people across different countries through its business model.
“I know one of the biggest challenges in our industry is that people mistake us for Ponzi schemes. They think we don’t sell products. That is why we invited the media, to hear us, to understand what our products do, and to help correct the narrative.
“We do not give commissions without product sales. We are not here to recruit people for recruitment’s sake; we are here to sell products.”
General Manager, QNET Sub-Saharan Africa, Cherif Bassirou Abdoulaye, said the company’s work has repeatedly been misrepresented, leading to accusations that it runs illegitimate schemes. He added that this has prompted strict internal action.
“Our business is about products. We have invested heavily in building a portfolio of quality items. Yes, we have faced accusations in some African markets, but we have consistently shown that our model is product-driven.
“In 2025, our anti-scam campaign helped dismantle networks misusing our name, and we terminated more than 400 unethical representatives across 22 countries. We do not promise visas or job placements. We offer a transparent pathway to entrepreneurship.”
He said the company’s FieldWing Programme has already trained more than 1,500 young Nigerians in practical financial literacy to reduce vulnerability to misinformation and economic scams.
QNET, he added, continues to push for stronger industry regulations, including mandatory product registration, codes of conduct, and penalties for misrepresentation.
Regional Strategy and Marketing Manager, Bernie Gaksch, spoke on the benefits of products such as Biodisc, Chi Pendant and eGuard X, explaining that they support better sleep, hydration, stress relief, and protection from harmful frequencies.
“Our products combine natural science with daily wellness solutions. Health today goes beyond the physical; it includes mental, emotional, and environmental balance,” he said.
He added that research partnerships with global experts, including Dr Beverly Rubik of NASA and Prof. Dr Konstantin Khorkov of the Russian Cosmonaut Programme, and local collaborations with Covenant University were key to validating product performance.
