QNet, a leading lifestyle and wellness-focused direct selling company, has established a strong presence in Nigeria with its innovative business model and technology-driven approach.
Upholding the push for both entrepreneurship and wellness in Nigeria, QNet has once again hosted a product exhibition in Lagos, with upgrades and additions aimed at achieving its goal across Africa.
The event, held at the TransBlue office, kicked off with a keynote address by Theodocia Naana Quartey, senior legal counsel for sub-Saharan Africa at QNet.
“Our innovative business model combines direct selling and eCommerce to cater to a large group of customers, offering individual entrepreneurial opportunities to achieve financial independence.
As a product-oriented company, we design our products to enhance lives and promote overall well-being. These products are available to purchase through our eCommerce website. QNet’s direct business model has empowered millions of people in over 100 countries, providing opportunities for Enterprise Development and financial independence.”
The exhibition showcased QNet’s cutting-edge wellness products, such as the Amezcua Bio Light 3, a device that utilises biophoton therapy to improve mood, reduce inflammation, and aid in detoxification and wound healing, and the Bio Disc 3, which restructures water molecules to align with the body’s energy, promoting better hydration and cellular energisation.
The exhibition also revealed the Chi Pendant 4, a wearable device designed to neutralise harmful electromagnetic fields (EMF) from modern devices, thereby enhancing focus, energy levels, and overall well-being.
Added to this was the Physio Radiance skincare line including the Face Serum and Eye Socket Serum, all certified by Nigeria’s National Agency for Food and Drugs Administration for their global quality.
QNET also showcased the HomePure Nova, a state-of-the-art water filtration system designed to provide safe and clean drinking water by removing harmful contaminants.
The HomePure Nova is certified by independent global authorities, such as the European Centre for Allergy Research Foundation, ensuring it meets the highest standards of quality and safety.
These products, along with QNET’s Edge Plus toothpaste and other wellness offerings, reiterate the company’s resilience to combining advanced technology with everyday wellness, empowering individuals to lead healthier and more balanced lives.
QNet’s partnership with Transblue Nigeria Limited, established in April 2022, has been fundamental in expanding its reach in the Nigerian market.
Akeem Ajisafe, founder and managing director of Transblue, spoke on the successes of this partnership, “Our partnership with QNet has been key in connecting Nigeria to QNet’s global network while empowering our youth.”
The collaboration has also helped in fighting against fraudulent activities in the direct selling industry, with initiatives like the “Say No” campaign, which raises awareness about the dangers of fraudulent job offers and human trafficking.
Established in 1998 in Hong Kong, QNet operates in over 25 countries, with a strong presence in Africa, including key markets like Nigeria, South Africa, and Ghana. The company’s mission is to empower individuals through entrepreneurship, offering unique products and opportunities that promote health, wellness, and financial independence.
QNet’s direct selling business model stands out due to its focus on e-commerce, allowing individuals to promote and sell products through word-of-mouth marketing.
This model eliminates the need for middlemen, connecting the manufacturer directly to the consumer. “QNet is unique from other direct selling businesses in that it is purely online, so you will not find a QNet independent representative stocking up products to resell,” explained Naana Quartey.
This approach has enabled QNet to maintain a streamlined process, where products are shipped directly from the source to the consumer, ensuring authenticity and quality.
QNet’s focus on Nigeria goes beyond business; it includes social impact initiatives aimed at empowering the youth and disadvantaged communities.
Through its RYTHM Foundation (Raise Yourself to Help Mankind), QNet has launched programs like FinGreen, a financial literacy initiative that has educated over 1,300 young people on financial independence and avoiding job scams.
“We are committed to raising ourselves to help mankind, and whatever it takes to help the Nigerian market, we will do it,” she said, highlighting the company’s dedication to social responsibility.
QNet aims to make a lasting positive impact on the communities it serves. “We are proud of all our achievements as partners and look forward to achieving more in the coming months and years in Nigeria,” Ajisafe said.
