In a bid to foster love and community engagement, QNET, a wellness and lifestyle focused direct-selling company, partnered with Rhythm FM Lagos for a special Valentine’s Day radio show.
This interactive event delighted listeners with heartwarming conversations, engaging games, and exciting giveaways of exclusive QNET products, including the Chi Pendant 4, Bernhard H. Mayer watches, Amezcua E-Guard X, and the Edg3 Plus nutritional supplement.
Valentine’s Day, celebrated annually on February 14, has become a significant cultural event worldwide. In Nigeria, the celebration of love and friendship has seen increased participation, with over 60% of Nigerians marking the occasion through various forms of expression, from gifting to community activities (Statista, 2024). Embracing this spirit, the QNET radio show encouraged listeners to share cherished experiences, fostering emotional connections and meaningful engagement with the audience.
Biram Fall, regional general manager of QNET Sub-Saharan Africa, commented,
“QNET’s mission revolves around love, connection, and giving. Through this show, we connected with our audience in a fun, heartfelt way, spreading positivity while celebrating this special day. The enthusiastic response and high levels of interaction from our listeners were truly inspiring. We look forward to hosting more initiatives that build on this success.”
The Valentine’s Day radio show aligns with QNET’s global theme for 2025, “Together We Rise,” emphasizing the importance of creating strong and meaningful connections between the brand and its stakeholders.
As part of its commitment to the Nigerian market, QNET continues to raise awareness about its direct-selling business model, which supports over 5 million entrepreneurs globally (World Federation of Direct Selling Associations, 2024) and positions itself as a trusted provider of high-quality lifestyle and wellness products.
Akeem Ajisafe, CEO of Transblue Limited, added,
“QNET is dedicated to building meaningful relationships. This radio show was a fantastic opportunity to celebrate love and engage with our Nigerian audience. Valentine’s Day is about giving and sharing, and through this initiative, we created memorable experiences while reinforcing our commitment to enriching lives with premium wellness products. We’re excited to deepen these connections and expand our footprint in Nigeria.”
QNET is a purpose-driven direct-selling company guided by the Raise Yourself to Help Mankind (RYTHM) principle, central to its core values.
The company remains committed to positively impacting communities through innovative initiatives that foster connection and engagement, continuing its mission to enrich lives across Nigeria and beyond.
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