Redington, a leading technology aggregator and innovation catalyst, has announced a distributor partnership with Adobe, the global technology leader that empowers everyone, everywhere to imagine, create and bring digital experience to life.
The distribution relationship will expand access to creative, design, and document cloud solutions across Africa and marks a milestone in Redington’s commitment to empowering businesses, governments, and educational institutions with technology that supports creativity, efficiency, and growth.
Through this distribution partnership, Redington will supply Adobe’s Creative Cloud and Document Cloud offerings – to customers across key African markets. Redington’s channel ecosystem can provide end-to-end value: licensing, implementation, training, and ongoing support, ensuring organizations of all sizes can accelerate their digital transformation journeys.
“Software has become the backbone of how modern businesses operate, scale, and compete,” said Sayantan Dev, Global Head of Software Solutions Group, Redington Group. “Our partnership with Adobe strengthens our software portfolio and enables organizations across Africa to adopt world-class creative and document management platforms with speed and confidence. By simplifying deployment, licensing, and enablement through our channel ecosystem, we are helping businesses turn software into a strategic advantage to enhance productivity, innovation, and customer engagement.”
With a growing digital economy and a young, tech-savvy population, Africa offers significant opportunities for creative and document cloud solutions. Through this partnership, Redington will equip its partner ecosystem with training, enablement programs, and localized support to meet rising market needs and ensure seamless adoption of Adobe technologies.
“Africa’s growth story is deeply local, shaped by the realities of each market and the ambitions of its businesses,” said Jim Mathew, President, Africa, Redington. “This partnership with Adobe allows us to meet customers where they are, supporting adoption through training, partner readiness, and strong local support. Our focus is on turning access into outcomes, helping organizations across Africa Unlock Next by using digital tools in ways that are practical, relevant, and sustainable.”
“Africa is entering a defining phase of its digital growth,” said Serkan Celik, Chief Executive Officer, TAEC, Redington Group. “By partnering with Adobe, we are strengthening the foundation needed to support this momentum at scale, combining global innovation with strong local presence. This collaboration reflects Redington’s long-term commitment to the region and our ambition to help African enterprises unlock next in their journey toward sustainable, globally competitive growth.”
“Technology delivers value only when it is applied with context and purpose,” said Hishamul Hasheel, Vice President, Software Solutions Group, Africa, Redington. “Through our partnership with Adobe, we are enabling businesses across Africa to move beyond fragmented tools and adopt integrated software platforms that enhance creativity, collaboration, and operational efficiency. By aligning the right technology with real business needs, we are helping organizations extract tangible value from software and Unlock Next in how they work, create, and engage.”
This partnership reinforces Redington’s Unlock Next mission, driving digital transformation at scale by enabling organizations to collaborate better, streamline workflows, and deliver richer digital experiences powered by Adobe’s globally recognized technology.
