ADVERTISEMENT
TechEconomy
Sunday, May 25, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home » Retail Trends – 2022 & Beyond

Retail Trends – 2022 & Beyond

Techeconomy by Techeconomy
August 29, 2022
in Commerce
3

RelatedPosts

How Businesses In Africa Are using automation | leveraging data

How Businesses in Africa Are Finally Closing the Efficiency Gap with Automation

May 22, 2025

Temu Signs MoU with IACC to Strengthen IP Enforcement

May 22, 2025

Gears switched at the beginning of 2022 as we entered a new phase in a retail eco-system that was still massaging aches and pains and playing catch up with new consumer behavioural patterns evolving as – ‘new ways of doing things’, ‘adaptability’ and ‘having an evolving mindset’, became the rallying cry.

What lies beyond in this ever-changing landscape as we look to the now and beyond – sees physical stores becoming critical touchpoints; how some pandemic shopping behaviours are here to stay; consumers turning to less traditional shopping platforms such as Instagram and TikTok while commerce companies are exploring the metaverse.

https://techeconomy.ng/2022/01/top-10-ecommerce-websites-in-nigeria-to-watch-in-2022/

Together, in the opinion of www.myTotalRetail.com – these new ways of doing things will offer consumers far more satisfying ways to shop, while providing opportunities for traders to convert shoppers into customers.

Globally, overwhelmed supply chains, supply-demand imbalances and commodity-driven cost pressures as Russia invaded Ukraine, pushed inflation up and put further pressure on businesses and consumers alike. Despite this, according to a recent Shopify article [June 2022], economists and the National Retail Federation in the US project US retail sales to rise between 6% and 8% this year.

Closer to home, NielsenIQ South Africa released its monthly State of the Retail Nation analysis which shows that total annual retail sales at South African retail outlets were R516-Billion which represents a 14.4% annual increase.

“South Africans are shopping at fewer retailers but spending more per trip, with the average value of their shopping basket increasing by R131 since April 2020,” said NielsenIQ SA Managing Director, Ged Nooy.

Mindful of the expected growth predictions and with price hikes and inflationary concerns – to stay competitive the retail trade will once again have to adapt, with the following trend considerations under the spotlight from now, into next year:

1. Emerging technologies like social commerce will offer the industry new ways to integrate shopping carts using Facebook, Instagram and TikTok.

Partnering recommendations from influencers, friends, and family leading to increased sales [TotalRetail].

2. An increase in buy online, pick up in-store services, QR codes that allow shoppers to connect instantly, mobile point-of-sale systems to allow sales anywhere inside a store and a range of contactless payment options – will have data winning the day [TotalRetail].

3. Customer centricity will remain king going into 2023 – essential to allow for synchronicity between marketing, products, supply chain and ecommerce or brick and mortar to present products, services, and experiences customers desire and expect [Modern Marketing].

4. By 2030, the top 18 cities in Africa could have a combined spending power of $1.3tn. Businesses at the coal face are already looking to invest in these markets in order to reap the potential they may have ten or even 20 years down the line.

Unlocking this potential will require strong local partnerships and a deep understanding of local markets [BizCommunity].

5. Key digital marketing trends for the South African retail industry to be aware of include – prioritising the omnichannel customer experience that has not necessarily come to full fruition yet; monetising digital efforts by tracking the entire customer journey to understand how each individual channel is contributing to ecommerce conversions, and the growing utilisation of dark social channels where the user journey is encrypted such as Facebook Messenger and WhatsApp – where brands are for example investing in the creation of WhatsApp bots as an innovative way to reach these audiences[Modern Marketing].

https://techeconomy.ng/2021/06/sa-nigeria-and-kenya-top-drivers-of-ecommerce-volumes-in-ssa-visa/

Seizing new opportunities for innovative growth are undoubtedly part of every retail or commerce strategy and trends certainly bring fresh perspective.

However now that we have had more time to swing back operationally, I would throw my own ‘left-of -centre-trend-shapeshifter’ into the mix around being curious, as there can be no innovation without curiosity.

We say it, as we look for new perspectives to old problems, but do we really make space for curiosity as a conscious daily practice.

It should become a habitual tool for retailers, brands, and organisations to help undercover what innovative buttons they need to push.

Loading

Advertisements
MTN ADS

Author

  • Techeconomy
    Techeconomy

    View all posts
0Shares
Tags: InstagramQR CodesRetail Trends 2022SmollanTikTok
Previous Post

How Data Center Operators Can Withstand Global Heat Waves

Next Post

Binance Launches Crypto Education Hub in Cameroon

Techeconomy

Techeconomy

Related Posts

How Businesses In Africa Are using automation | leveraging data
Commerce

How Businesses in Africa Are Finally Closing the Efficiency Gap with Automation

by Joan Aimuengheuwa
May 22, 2025
0

In today’s economy, businesses lose up to 30% of revenue annually due to inefficiencies stemming from outdated systems and manual...

Read more
Temu and International AntiCounterfeiting Coalition - IACC

Temu Signs MoU with IACC to Strengthen IP Enforcement

May 22, 2025
MaxAB-Wasoko acquires Fatura

DEALS: MaxAB-Wasoko Acquires Fatura, Advancing Bold Ambition for Pan-African E-Commerce Consolidation

May 19, 2025
My Airtel App + eShop

Airtel Adds eShop Feature in Upgraded My Airtel App

May 16, 2025
Diana Tenebe writes on Food Insecurity in Nigeria | Nigeria's foodtech sector

Navigating the Maze: Solutions for Nigeria’s Flourishing Foodtech Industry

May 6, 2025
The Industry Summit by The Industry Newspaper | consumer and FCMG

Industry Summit: Experts Unravel How to Navigate Consumer Preferences in the Nigerian FMCG

May 3, 2025
Next Post

Binance Launches Crypto Education Hub in Cameroon

Comments 3

  1. Pingback: Retail Trends - 2022 & Beyond – TechEconomy.ng - TechEconomy.ng
  2. Pingback: Retail Trends – 2022 & Beyond – TechEconomy.ng – Shopify Secrets
  3. Pingback: Retail Trends - 2022 & Beyond – TechEconomy.ng - TechEconomy.ng - Tricky News

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

© 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

© 2025 Techeconomy - Designed by Opimedia.

Translate »
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.