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Home Business Mobility

Roam Moves with Mogo to Accelerate Electric Motorcycle Adoption in Kenya

by Peter Oluka
April 3, 2024
in Mobility
0
Roam and Mogo open in store locations
Roam and Mogo partnership

Roam and Mogo partnership

UBA
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Roam, a Kenyan-based electric mobility company, has formed an alliance with Mogo, an asset financier in East Africa, to enhance the adoption of electric motorcycles across the country.

Roam and Mogo seek to boost transportation, particularly for motorcycle riders, commonly known as boda boda riders, in Nairobi.

The partnership will enable transition from traditional fuel-based motorcycles to environmentally friendly electric alternatives. With the provision of accessible financing options, the initiative aims to empower boda boda riders, enhancing their daily earnings by up to 30%.

Roam, known as the leading provider of electric motorcycles in Nairobi, is focused on delivering high-quality and affordable electric vehicles to the market.

Through the partnership with Mogo, riders participating in the program will benefit from favourable financing terms, including a deposit of KES 25,000 and daily repayments of KES 682 over 24 months.

The financing package encompasses essential components such as the motorcycle, battery, charger, and safety gear.

Mikael Gånge, co-founder and chief commercial officer of Roam, highlighted Roam’s dedication to providing innovative electric mobility solutions.

He pointed to Mogo as an instrumental partner in accelerating Roam’s mission to make electric motorcycles accessible to all.

Kenya, with approximately 3 million boda boda riders, is at the forefront of the electric mobility growth.

The government, led by President William Ruto, has embarked on a national e-mobility program, targeting the conversion of millions of motorcycles from fuel-based to electric by 2030. This initiative aligns with global efforts to promote sustainable transportation and reduce carbon emissions.

Raul Leitis, the business development project manager at Mogo, noted the far-reaching impact of the partnership with Roam, envisioning electric motorcycles surpassing fuel-based counterparts across the continent.

With Roam’s innovative charging infrastructure and user-friendly products, Leitis believes that the electric motorcycle market will soon outpace traditional petrol-powered vehicles.

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Author

  • Peter Oluka
    Peter Oluka

    Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

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Tags: Boda BodaMikael GångeMogoRaul LeitisROAM
Peter Oluka

Peter Oluka

Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

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