A high-end energy drink called Rockstar has been introduced to the Nigerian market.
At this year’s Pepsi Rhythm Unplugged music concert at the Eko Hotel and Suites in Lagos last week, Rockstar Energy Drink was officially introduced to a niche audience of varying demographics. It is produced and bottled by Seven-Up Bottling Company (SBC), a leading non-alcoholic beverage company.
When introducing the company to the crowd, Nancy Isime, an actress, model, and media personality, said that Rockstar Energy Drink is a unique type of energy drink because it gives those who are driven, enthusiastic, and dedicated to their careers a boost of energy.
Rockstar Energy Drink encourages consumers to take charge and be in total control at critical moments in their daily activities to achieve the ultimate result.
Segun Ogunleye, General Manager, Marketing, Seven-Up Bottling Company, commented on the brand’s launch by saying: “We are thrilled to offer our esteemed consumers another premium brand of energy drink in response to the tremendous acceptance of Supa Komando Energy drink since it was introduced two years ago.
Rockstar Energy Drink carries on the Seven-Up Bottling Company’s legacy of promoting culture and inclusivity while launching innovations that appeal to customers of all ages.
It is a high-end aspirational energy drink that provides young, hardworking people with a bold, invigorating boost as they strive to achieve the pinnacle of their careers with energy.
Rockstars, which comes in 50cl PET black bottle contains natural ginseng extracts, essential vitamins, and other ingredients for a stronger body.
