Experts in the African digital marketing ecosystem are set to converge on Lagos, Nigeria for the second edition of Seach AfriCon, scheduled to start on May 2, 2025.
The continent’s foremost SEO and digital marketing event will hold at Mike Adenuga Centre, Alliance Francaise, Osborne Road, Ikoyi, Lagos State from 10:00am to 5:30pm and will feature a panel discussion on ‘How African Culture Influences Digital Marketing and Consumer Engagement’ by Ife Durosinmi-etti, founder, Herconomy; Shina Charless Memud, founder, Yournotify and Crystal Nyarko, founder, Clear Narative Media.
Topics that will be treated at the conference include: ‘Transforming Business Visibility Through Local Search Expertise’ by Amaka Chukwuma(SEO and Content Strategist), ‘Common SEO Mistakes and Quick Wins for African eCommerce Brands’ by Safia Marmon (Project Leat at Sunbowl), ‘Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI’ by Serge Nguele (Founder Your PPC doctor), ‘Scaling Your Business Responsibly with AI, Even on a Tight Budget’ by Emina Demir (Head Of Digital Marketing-Vixen Digital), ‘Building Keyword Strategy’ by Juliana Turnbul (Semrush), and ‘Content & Product Auditing with Google Tools and Crawl Data’ by Marco Giordano (Web & Data Analyst).
Others are; ‘Using Case Studies To Uncover Pain Points and Buyers’ Behavior’ by Stella Inabo (Content Marketer, Float), ‘How Search Happens: Before and After you Hit Enter’ by Dave Cousin (Founder Dave the SEO &co), ‘Insights From African Startups That Are Killing It With SEO and Content Marketing’ by Shehu AbdulGaniy (Founder, Your Content Mart), ‘Crystal Clear Socials: A Framework For Standing Out on Social Media’ by Crystal Nyarko (Founder, Clear Narrative Media), ‘Emotional Connections: Using Brand Archetypes to Enhance Engagement’ by Rejoice Ojiaku (Co-founder, B-Digital, UK), ‘Data-Driven Digital Marketing: The Importance of Data in Decision-Making’ by Ifeoma Nicole Oraekie (Product Marketer) and ‘The 5 Channels You Need to Become a Thought Leader’ by Chima Mmeje (Founder FCDC).
According to the convener, Ebere Cecilia Jonathan, this year’s event will offer a more immersive experience for participants as they network under a convivial ambience of music and poetry with the leading lights in digital marketing, sharing experiences, challenges and solutions.
She says, “Digital marketers, SEO professionals, Tech marketers, business owners, brands and entities interested in improving their online presence and visibility will be gathering to learn how to improve their skills, rethink internet marketing strategies, and connect with like-minded individuals.
“Join us for Africa’s must-attend SEO and digital marketing event to learn strategies and gain inspirations to improve your business and personal digital presence. It is an opportunity to meet the faces you’ve always interacted with online, so join industry experts, business owners and make new connections.
“We’re taking the conversation to the streets of Lagos the next day with Search AfriCon outing. Don’t miss this exclusive opportunity to unwind and create valuable relationships.”
The Search AfriCon 2025 event is supported by Google, The Gray Dot Company, USA, Women-in-Tech SEO, UK, Semrush, Bax Analytics, Turn Global, Spain, and Nisa Digital, Dubai.
