AT3 Resources, Lagos-based communication and events consultancy on Friday, 20th January, concluded its week-long digital marketing training for Small and Medium Scale Enterprises (SMEs) in commemoration of its 5th Anniversary.
The training themed ‘Leveraging Possibilities for SMEs in The Digital Age’ was designed to empower SMEs to seize the growth opportunities present in the digital media era.
The intensive digital marketing bootcamp delivered by 15 marketing experts had in attendance participants who were armed with the best digital marketing tools, tips, trends, tactics & strategies to scale their businesses using digital tools whilst 10 corporate titans and leading entrepreneurs shared life and success nuggets.
Speaking during the Bootcamp, Aishah Ahmad, Deputy Governor, Central Bank of Nigeria stated that “Small businesses are the lifeblood of the economy and drivers of economic growth. Over 70% of the jobs in Sub-Saharan Africa and emerging markets are provided by small businesses.
“Running a successful business in Nigeria comes with certain challenges but to overcome the challenges in the ecosystem, entrepreneurs must identify opportunities, set goals, be open to knowledge, build a sustainable structure, nurture relationships, add value and envision a better world with the service they provide,” Ahmad said.
Dr. Biodun Shobanjo, the Chairman, Troyka Holdings Limited, while speaking urged business owners to define their mission from the onset in order to deliver great results and remain in business.
He said, “The ability to deliver creative work in a timely manner is very crucial to running a successful business. Also, as a business owner, leading with integrity, excellence, passion and building a team of leaders for succession is important in sustaining a business. To remain above the curve, entrepreneurs must seek to diversify, innovate and leverage digital resources available in this digital era.”
Sharing nuggets for success, Ibukun Awosika, Founder/CEO, The Chair Centre Group, charged participants to continuously renew and empower their minds through education. “My thirst and quest for continuous learning empowered me to build relationships and networks which has helped me broaden my mindset over time. Knowledge is important, however, maintaining discipline, staying teachable and upholding values such as respect, openness, fairness, right attitude, integrity is key to becoming a successful entrepreneur.”
Giving the closing remark during the last session, Tosin Adefeko, Founder and Chief Executive Officer, AT3 Resources charged the participants to leverage knowledge from the training to carve a niche, grow their business and connect to a wider audience on the digital space.
“It is a delight to have hosted an impactful training for SMEs who are committed to scaling their businesses. I want to especially thank all the marketing communications experts who shared their wealth of experience. I encourage you to incorporate learnings from this training to scale your businesses,” Adefeko.
Speaking on behalf of the attendees one of the small business owners expressed gratitude for the opportunity and reiterated his plans to integrate the knowledge practically. “The skills gained from this training will be used to increase profitability for my digital marketing business. I am grateful to AT3 Resources for organising this impactful training and I say a massive congratulations as they mark their 5th anniversary.”
The AT3 Digital Marketing Bootcamp is its first edition in alignment with the company’s vision to lend its support within its core expertise area whilst using its sphere of influence to enrich the lives of SMEs who aim to carve a niche for their business in the digital space.
Photos and caption from the AT3 Resources Digital Marketing Bootcamp
Dr. Biodun Shobanjo, chairman Troyka group; Ugochukwu Obi-Chukwu, founder Nairametrics and Tosin Adefeko CEO, AT3 Resources with a cross section of participants during day one of the Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos.Tosin Adefeko, MD, AT3 Resources and Asue Ighodalo, Founding Partner, Banwo & Ighodalo after sharing his 5 personal nuggets on “Recipe of Success” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Dimeji Salaudeen, Partner, KPMG and Tosin Adefeko, MD, AT3 Resources after Dimeji’s session where he shared his 5 personal nuggets on “Recipe of Success” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and Folake Soetan, Chief Executive Officer – Ikeja Electric after sharing her 5 personal nuggets on “Recipe of Success” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Aishah Ahmad, DG for Financial System Stability at the Central Bank joined virtually to share 5 personal nuggets on “Recipe of Success” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Ibukun Awosika, Founder/CEO, The Chair Centre Group sharing 5 personal nuggets on “Recipe of Success” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Austin Okere, Founder, CWG Plc joined virtually to share 5 personal nuggets on “Recipe of Success” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Osayi Alile, CEO ACT Foundation; Tosin Adefeko, MD, AT3 Resources; and Chinonso Ogbogu, CEO, Sabi Writers after Osayi and Chinonso’s session at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and Tara Fela-Durotoye, CEO House of Tara International after sharing her 5 personal nuggets on “Recipe of Success” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and Steve Babaeko, CEO/Chief Creative Officer X3M Ideas after sharing his 5 personal nuggets on “Recipe of Success” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and Tolulope Olorundero, Founder & Principal Consultant after facilitating a session on “Strategic Communication” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD AT3 Resources and Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta after facilitating a session on “Leveraging digital tools and resources to connect with existing and potential customers online” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Stanislaus Martins, Fractional CMO & President ADMARP and Tosin Adefeko, MD, AT3 Resources after facilitating a session on “The future of communication: AI changes everything!!!” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD AT3 Resources and Dr. Biodun Shobanjo, Chairman Troyka group during a tour of the AT3 office.Tosin Adefeko, MD AT3 Resources and Akwaugo Sylva, Head Customer Relationship Management, Deposit Money Banks and Merchant Banks · Nigeria Inter-Bank Settlement Systems after facilitating a session at the AT3 Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and Nkiru Olumide-Ojo, Founder, The Lighthouse after she facilitated a session on Reputation Management at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and Frankline Ozekhome, Pop Culture Strategist after he facilitated a session on “Trends, strategies and innovation to boost your business ” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and Victor Fatanmi, Chief Brand Officer Mainstack after he facilitated a session on “Driving brand identity and positive associations” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and David Olajide, Creative Writer after he facilitated a session on “Finding the heart of business at the intersection of content and context” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Idu Raphael, CEO Poke Ltd during his session on “Benefits of storytelling to build a business online” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD, AT3 Resources and Akinwale Muse, C-founder, The Hook Writer after he facilitated a session on “Tapping into your brand DNA to elevate your business in 2023” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD AT3 Resources and Rolake Akinkugbe-Filani, Chief Commercial Officer at Mixta Africa after facilitating a session on “Overcoming Your Fear of Public Speaking” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Tosin Adefeko, MD and Oladapo Shofu, Business Director both from AT3 Resources after facilitating a session on “Realigning Business Perspectives to Activate Your Sweet Spot for Reach and Profitability ” at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.Chinonso Ogbogu, CEO, Sabi Writers; George Ugbegua, Lead Consultant, Dashboard Innovation; Tosin Adefeko, MD, AT3 Resources and Ekenedilichukwu Ugbachie, Business Manager Dashboard Innovation after their session at the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.A cross section of participants on day 5 of the AT3 Resources Digital Marketing Bootcamp for SMEs organised by AT3 Resources to celebrate her 5th year Anniversary in Lagos, Nigeria.
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