Spotify has expanded its AI DJ feature to support French, German, Italian and Brazilian Portuguese, going beyond English and Spanish to enhance personalised listening.
The music streaming platform said the feature is now available in more than 75 markets, including Austria, Brazil, France, Germany, Italy, Portugal, South Korea and Switzerland.
Spotify launched the AI DJ feature in 2023. At first, it mainly offered spoken commentary between tracks while recommending music based on a user’s listening habits. Since then, the company has steadily added more interactive features.
Last year, Spotify updated the tool so users could speak with the DJ directly and ask for changes in mood, genre or style during a listening session. Users can now also request specific tracks through voice or text prompts.
The company said each new language version comes with its own DJ personality and voice.
For French listeners, the DJ is called Maïa. Spotify described the character as “Effortlessly cool and treats every listener like a friend who already has great taste.”
The German-language DJ, Ben, is described as “The kind of voice that makes listening feel intentional: warm and present, without trying too hard.”
Spotify said Alex, the Italian DJ, is “Warm and grounded: the voice that bridges the gap between knowing music and truly feeling it.”
For Brazilian Portuguese users, Dani is “Always one song ahead of the moment: eclectic and genuinely excited to share what’s next.”
The company said the feature continually builds on Spotify’s goal towards more customised recommendations inside the app.
“Since launching in 2023, DJ (beta) has helped shape a more personalised listening experience for 94 million Spotify Premium users,” Spotify said.
The DJ tool combines music suggestions with spoken commentary and draws from a user’s listening history to recommend familiar tracks, older favourites and new releases.
Spotify has also been adding other AI-based tools across the platform. These include playlist generation features that allow users to create music or podcast playlists by describing what they want to hear.
Users can access DJ from Spotify’s home page or by searching for “DJ” inside the app. Language settings can be changed through the menu within the DJ card.
