ADVERTISEMENT
TechEconomy
Sunday, June 1, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home » Spotify Data: How Gen Z Audience Continues to Drive Podcast Listenership in Nigeria

Spotify Data: How Gen Z Audience Continues to Drive Podcast Listenership in Nigeria

Techeconomy by Techeconomy
September 29, 2023
in TechTAINMENT
2
Podcast listenership
Podcast

Podcast

RelatedPosts

‘Made by Africa, Loved by the World’ Returns for Fifth Year

‘Made by Africa, Loved by the World’ Returns for Fifth Year

May 22, 2025

Apple Puts Maliyo Games in the Spotlight with Stunning Africa Day Feature

May 22, 2025

30 September is International Podcast Day, and we have seen the podcast landscape continually evolving and gaining traction in Nigeria.

The demographic at the forefront of this transformation is Generation Z (Gen Z). With its accessibility and diversity of content ranging from storytelling to information sharing and entertainment, podcasting has become a popular choice for Gen Z listeners.

According to Spotify’s data, Nigerian Gen Zs aged between 18-24 constitute a sizable segment of podcast listeners, accounting for 50% of the total streams, for the last 90 days.

They are followed by listeners aged 25-29, contributing 21% of the streams. In the Sub-Saharan Africa region, Gen Z also tops the listenership rate, with 39% of the total streams coming from them.

The rise of podcast listenership in Nigeria has been exponential in the past couple of years, increasing by 222% between 2021 and 2022.

This places Nigeria as the second country consuming podcasts in Africa right after South Africa. Nigeria is followed by Kenya, Ghana and Angola – these five countries make up the top five African Spotify countries with the most podcast listeners.

The spotlight falls on The HonestBunch Podcast, I Said What I Said, Menisms, So Nigerian and Tea with Tay as the top local podcasts in the hearts of Nigerian listeners. Their leading position comes as no surprise, given their widespread popularity among the Gen Z and Millennials. This is attributed to their engaging and entertaining content, their keen awareness of trending subjects and their unfiltered and candid conversations.

On preferred podcast listening times among Nigerians, Spotify data shows that most listeners tune in to podcasts between 7am – 9am, possibly while commuting to work, sitting in traffic or getting ready for the day.

“Gen Z is revolutionising the podcasting landscape, and their appetite for diverse content is shaping the future of audio entertainment in Nigeria. We remain committed to elevating podcasting and amplifying the voice of podcasters in Nigeria and beyond,” says Ncebakazi Manzi, Spotify’s Podcast Manager, Sub-Saharan Africa.

Spotify has made it easier for anyone to create and grow a podcast, through Spotify for Podcasters. It’s a one stop shop to upload or record content, add interactive features like Q&A or polls, all while keeping track of a show’s growth through advanced analytics.

And for the listeners, Spotify is always working to create new ways to make it easier to listen, discover and engage with their favorite podcasts, and are rolling out new tools including auto-generated transcripts, expanding podcasts chapters and updating podcast show pages.

As podcasting continues to evolve, keeping a close eye on Gen Z’s preferences and behaviours will be crucial for all stakeholders in the podcasting ecosystem in Nigeria especially as they lead with 50.9 percent of the total population in the country.

[Featured Image Credit]

Loading

Advertisements
MTN ADS

Author

  • Techeconomy
    Techeconomy

    View all posts
0Shares
Tags: Gen ZPodcastSpotifySpotify data
Previous Post

Video Game: Modern Warfare III, a New Era of Call of Duty

Next Post

History of Innovation: Breakthrough Technologies that Shaped the Entertainment Industry

Techeconomy

Techeconomy

Related Posts

‘Made by Africa, Loved by the World’ Returns for Fifth Year
TechTAINMENT

‘Made by Africa, Loved by the World’ Returns for Fifth Year

by Joan Aimuengheuwa
May 22, 2025
0

Through powerful storytelling, the campaign unites diverse art forms of film, animation, dance, music and photography, into a single narrative...

Read more
Apple Puts Maliyo Games in the Spotlight

Apple Puts Maliyo Games in the Spotlight with Stunning Africa Day Feature

May 22, 2025
Microsoft Blames Apple’s Restrictions for Delayed Xbox Mobile Web Store Launch

Microsoft Blames Apple’s Restrictions for Delayed Xbox Mobile Web Store Launch

May 21, 2025
AI Sports betting predictions | fraud and integrity

Experts Alarmed as Searches for ‘AI Sports Betting Predictions’ Skyrockets by 4,000%

May 21, 2025
Apple Reportedly Blocks Fortnite Again, Leaving Players Worldwide in Limbo

Apple Reportedly Blocks Fortnite Again, Leaving Players Worldwide in Limbo

May 16, 2025
Spotify AI DJ Now Takes Voice Requests from Premium Users

Spotify AI DJ Now Takes Voice Requests from Premium Users

May 13, 2025
Next Post
History of Innovation: Breakthrough Technologies that Shaped the Entertainment Industry

History of Innovation: Breakthrough Technologies that Shaped the Entertainment Industry

Comments 2

  1. Pingback: Bringing the Generations Together in the Workplace - Tech | Business | Economy
  2. Pingback: Spotify Introduces Barça African Connect Playlist - Tech | Business | Economy

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

© 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

© 2025 Techeconomy - Designed by Opimedia.

Translate »
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.