SquirrelPR, Africa’s pioneer PR management software, has entered into a strategic partnership with Syncthesis Innovation Hub, a leading communications and ecosystem enabler, to accelerate the visibility, credibility, and growth of Web3 startups across the continent.
The collaboration aims to equip startups with SquirrelPR’s cutting-edge PR and media relations tools while leveraging Syncthesis’s expertise as a trusted ecosystem partner in storytelling and communications. Together, both organisations will deliver structured, affordable, and impactful PR support for Web3 founders navigating Africa’s fast-evolving digital landscape.
A central feature of the partnership is the launch of the Web3 PR Accelerator, an initiative where Syncthesis will nominate select startups, and SquirrelPR will provide discounted access to its platform, alongside PR mentorship and hands-on guidance.
The two organisations will also co-create thought leadership opportunities, including webinars, masterclasses, and media spotlight sessions to help founders sharpen their communication strategies.
Speaking on the collaboration, James Ezechukwu, co-founder of SquirrelPR, said:
“At SquirrelPR, our mission has always been to bridge the gap between innovation and visibility. African Web3 startups are building ground-breaking solutions, but too often they struggle to tell their stories to the world. This partnership with Syncthesis gives us the opportunity to ensure these startups not only build but are also heard, trusted, and celebrated. Together, we are creating an ecosystem where visibility becomes a growth catalyst.”
As part of the rollout, the partners will host PR Clinics at Web3 events, organise startup spotlights for media coverage, and co-sponsor initiatives that amplify founders’ voices across mainstream and niche platforms.
With its extensive network and reputation as an ecosystem connector, Syncthesis Innovation Hub will ensure participating startups gain access to the resources needed to scale reputationally and commercially.
Also commenting on the initiative, Boluwatife Ogunsina of Syncthesis Innovation Hub, noted:
“Our work at Syncthesis is about enabling startups to thrive through better positioning and ecosystem connections. Partnering with SquirrelPR allows us to deliver even greater value by ensuring our startups are equipped with world-class PR tools and mentoring. This collaboration is not just about communications; it is about building trust, accelerating adoption, and amplifying Africa’s role in the global Web3 economy.”
With this partnership, SquirrelPR and Syncthesis are setting the stage for a new era of visibility and credibility for Africa’s Web3 ecosystem, ensuring that innovation is matched with the growth opportunities it deserves.
