Technology Startups and other small and medium enterprises (SMEs) in the South-East (SE) and South-South (SS) regions of Nigeria must understand the power of leveraging the media as they plan to scale.
Mr. Ebere Ogwumoyi, the General Manager at RedCloud Technologies, made the remark while participating at Techeconomy’s session at the just concluded #StartupSouth8 in Port Harcourt, Rivers State, Nigeria.
Speaking on the conference sub-theme, ‘Media Innovation for Regional and Economic Growth’, Mr. Ogwumoyi, said advised the startups to leverage the power in media marketing to strategically scale their products and services.
He highlighted how crucial it is for businesses to consider the preferences of their target audience, to place ads that would not just interest but also attract them to a particular product.
Mr. Ogwumoyi urged the business community, especially Startups and SMEs to leverage the power in media marketing to strategically scale their products and services.
Ebere Ogwumoyi as the General Manager at RedCloud Technologies, has spearheaded the FinTech and Open Commerce company’s massive growth by and emerging the world’s first AI led Open Commerce platform.
He has over 17 years of multi-functional and multi-cultural leadership and industry experience spanning Pharmaceuticals, Telecommunications, Banking, and most recently, the B2B e-commerce sector.
Under his leadership as the managing director, RedCloud in just 12 months passed a trading volume of $500m in Nigeria.
His transformational and participative leadership approach has helped in the coordination of several business functions in Marketing, Sales, Operations, HR, Finance, Consumer, and Data Insights.
His commitment and dedication have helped him build businesses and achieve commendable milestones.
He desirously wants to raise a team of people that would not just be performers at work but also contribute to the overall development of the economy and the nation at large.
