Tag: ad effectiveness

Truecaller Launches ‘ROI of Trust’ to Measure Real Advertising Impact

by Joan Aimuengheuwa

November 14, 2025

Truecaller has launched a new measurement system designed to show brands exactly how much attention, trust, and action their adverts ...

Techeconomy Podcast

The Techeconomy Podcast is a thought-leadership show exploring the powerful intersection of technology, business, and the economy, with a strong focus on Africa’s fast-evolving digital landscape.

Africa’s digital economy is growing fast, but growth without trust cannot last.Join us for the February Edition of the Techeconomy Business Series as industry experts explore how trust, security, innovation, and user experience are shaping Africa’s evolving digital ecosystem.