Why Analyzing Media Sentiment by Frequency is Holding You Back
As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a ...
Tag: AMEC
The Power Trio: How Sales, Finance, and Marketing Rescue PR from the ROI Dilemma
Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return ...
Why Letting PR Agencies Evaluate Themselves Could Be Hurting Your Brand
Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image, communicate effectively ...
Q2 Media Performance Review: Banking | Insurance | Telecom CEOs in Focus
In spite of the challenging economic conditions and their adverse effects on businesses nationwide, Nigeria's commercial banking, insurance, and telecommunications ...
