Jumia Replatforms to Mirakl Ads, Transforming Marketplace Advertising across Africa
In a strategic move set to redefine digital advertising in African e-commerce, Jumia (NYSE: JMIA), the continent’s leading online marketplace, ...
In a strategic move set to redefine digital advertising in African e-commerce, Jumia (NYSE: JMIA), the continent’s leading online marketplace, ...
…in monetisation drive
Exceeding previous expectations by a year earlier
…The Free Program Leverages AI-Powered Digital Ads Solutions
Global advertising spending has been constantly increasing (except in 2020) since 2010.
Rapid digitalisation has also impacted the world of advertising, with the country's current digital advertising sphere worth over $179.20 million
