Instagram Shops vs TikTok Shop: Where Are African Brands Finding Real Sales?
African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.
African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.
This strategic move addresses the unique financial landscape of the region, where a significant portion of the population still remains ...
