Unlimit, the global fintech company, continues its African expansion with the integration of M-Pesa, Mixx by Yas and Airtel Money into its Tanzanian offering, the nation’s three leading mobile money services, with nearly 90% of the market share.
This strategic move addresses the unique financial landscape of the region, where a significant portion of the population still remains unbanked.
This integration will further Unlimit’s offering for Tanzanian businesses, with their solution enabling access to a comprehensive suite of national, regional and global payment methods.
It will also provide merchants access to a vast new customer base of M-Pesa’s 60 million, Mixx by Yas’ 20 million and Airtel Money’s 41.5 million users, simplifying transactions and minimising customer churn, while helping to create a smoother and more inclusive payment experience.
Tanzania is quickly emerging as a regional digital payments hub, with the annual transaction value of its mobile money market now exceeding $80 billion.
This shift comes as cash payments become less common and total digital transaction volumes surge, with Unlimit recording a 76% increase between 2023 and 2024.
“Tanzania is one of the fastest-growing economies of the decade, and it’s now entering a new era of digital payments maturity,” said Irene Skrynova, Chief Customer Officer at Unlimit.
“By continuously expanding our services and integrating dominant local payment methods, we ensure that both banked and unbanked users are fully supported. This positions us to seamlessly enable international brands to enter and scale in this thriving market, while empowering Tanzanian businesses to connect with their target audiences effortlessly.”
The expansion of Unlimit’s services in Tanzania follows their successful launch into the nation in Q2 2024, with the receipt of their Bank of Tanzania licence and the opening of a regional office.
The integration of these mobile-money services expands Unlimit’s existing Tanzania offerings and underscores its commitment to supporting merchants with a wide range of payment options across Africa.
These include local and international cards across Africa, such as Visa and Mastercard, and Verve in Nigeria; mobile money solutions such as M-Pesa and Airtel Money in East Africa; USSD payments in Nigeria; as well as bank transfers through all regional banks.
