My friend @Tobi and I wanted to develop the first e-commerce platform in Nigeria, we admired what Amazon was doing at the time and wanted to replicate the same here in Nigeria.

We did our research, asked a lot of questions, and made a lot of discoveries, however, we lacked in many ways than one; we had no technical skill, or financial capability and needed to pull in a lot of resources to actualize our dream.

Fast forward to 2012, Jumia and Konga spring up, and boom, there goes our idea! However, the interest in the sector stayed aflame.

Joshua Ogunde Professional Profile

Joshua is a Techpreneur with an instinctual data acumen, a result-oriented business analyst with an exceptional track record in boosting sales performance and profitability through technology, big data management, data modelling, consumer insight and analytics, retail value-chain and inventory management.

He possesses strong forecasting correlation/regression analytical skills and an unassailable commitment to organizational goals and objectives.

He has over 12 years of experience working as a business leader across different industries, mainly retail, electronic commerce and FMCG with records of accomplishment on ROI measurements and effective business turnarounds.

Joshua is adept at deploying data-driven strategies and essential technology tools in driving measurable business worthy goals. He has led different revenue-driven initiatives that led to business growth and profitability in organizations where he worked.

He played an important role in analyzing profit and loss strategy for Konga during the company’s First “Big App Sales Promotion” which resulted in spiking revenue from $148k daily revenue to an average of $346k daily. He also played a major role during Konga’s “Annual Mega Sales” locally called “YAKATA” in line with Black Friday which is a day known as international Product discount day, where sales increased on a minute basis by 3x which lead to the organization exceeding daily expected sales budgets by 2x with average revenue of $3,712,871 daily.

Following his desire to leverage technology in improving business processes has pioneered the adoption of ERP and re-organization the company’s ERP (Reporting Portal) by practically mining, cleaning and recoding data resources for Report, Analysis, Dashboard visualization and Data Resource Warehouse in different organizations where he has worked. Joshua is also a force to reckon with in the digital and marketing environment as he is a co-founder of the Association of Digital Marketing Professionals (ADMARP), sitting on its board. 

He currently works with SLOT as the Head, General Merchandise, Procurement & Technology. He is a graduate of Physics with Electronics and also belongs to different notable professional bodies, locally and globally.

I was so interested in the business landscape and the predicted impact it was going to have on the economy, finding answers to questions some questions we were faced with like ‘how will you get people to pay with their card on this platform you are trying to develop?’ Online platforms were relatively still new and customers had little to no trust in transacting online.

Plugging in payment gateways to your website was so expensive at the time. But as technology advanced, and more e-commerce platforms were springing up, some banks and financial transaction companies started developing their APIs and the pricing came down drastically.

A lot of other factors mitigated the rapid growth of e-commerce; the business landscape was chaotic and I saw logistics as one of the major problems, and I knew I had to be on the inside to discover more about e-commerce in Nigeria.

I started as a merchandise planner at Konga in 2013 and I was so enthusiastic; merchandise planners make calculated and informed suggestions around purchases using data and predictive analysis.

Forecasting future trends and advising category managers on purchases to make. We guide the thoughts of the business, advise on the direction it should go based on the trends we spot, and identify areas of investment, which are all driven by data!

The fashion line at Konga was born when my team and I noticed a surge in fashion trends in Nigeria at the time, the norm back then was for people was to buy from Yaba or Oshodi, or for those who had the purchasing power; journeying to specific stores in Lekki to purchase as Shoprite and other malls were just springing up, unfortunately, these options for fashion shopping wasn’t offering value for money.

The trend in fashion at the time was huge, so we made a case for this investment to the management and the private label was developed. My role was pivotal as the decision to buy or continue the fashion label in Nigeria was solely on data generated, cleaned, and analyzed by myself and my then colleague @Onyeka.

The success of the first purchase gave the business a leap and the drive to do more in fashion merchandising grew, more investments were made and of course, it was very profitable. It all started with data and grew with data at a tremendous rate, the growth was exponential and this piqued my curiosity, I can say that this is where my desire for data analytics and business development started from.

I started delving more into data, became well-grounded and established in data analytics and forecasting, cost-benefit analysis, and much more along that line.

The new knowledge and growth would go on to create a curiosity for tech in me, the environment was enabling and it sparked up the interest with was already innate, so I started learning a lot about tech, moving with the tech guys in the team and got involved in the website management.

This period was a stretch for me because my boss at the time @teniola who was managing data analytics for Black Friday left the business and I had to perform the magic @teniola was performing. I was quick to fall back on her to learn the tricks and create necessary reports and justification for the Black Friday investment, I remember having several knowledge sharing sessions with Teni, after work hours and sharing my work with her to spot errors, she was so helpful even though she was no longer working with the business.

On the other end of the Black Friday stretch was managing the pricing which involved; cost-benefit analysis, competitor analysis, market trends analysis, etc. working with different teams to pull it off; from the technology to marketing, logistics, inventory, warehouse, category teams, etc… It was all happening so fast that at some point I slept in the office for 3 days straight before going Live, and it all paid off! Black Friday 2015 was such an insightful experience, we had gathered in the War Room with all departments actively represented to monitor all forms of operation, making sure there’s no glitch or ensuring swift resolution of any issue that arises.

Then there was the post Black Friday analysis which involves rolling back every single item to what it was before the event, alongside other activities to analyze and pick up key learning from the Black Friday sale. Working with such brilliant minds, and being amongst these sets of people had a major influence on the trajectory of my career advancement.

The emergence and growth of e-commerce ushered in so much change in the business landscape, especially the retail landscape, logistics, payments, and even banking operations.  Technology and data analytics were the key drivers for this change because e-commerce thrives on these two elements.   

Joshua Ogunde has watched the e-commerce sector grow over the years, “this growth has been nothing short of beautiful and I’m still watching predictions about e-commerce will play out because data analytics, predictive analysis, and technology have come to stay”.

The post How I Planned to Launch the first e-Commerce Platform in Nigeria Before Konga, Jumia – Joshua Ogunde appeared first on Tech | Business | Economy.

Initially scheduled to end on November 30, 2025, Nigeria’s biggest sale of the year will now run until Saturday, December 6, 2025.

The announcement came after a wave of public appeals from shoppers across the country, many of whom took to social media pleading for more time to enjoy the discounts. Comments and heartfelt posts poured in from customers saying they needed “just one more week” to buy essential household appliances, smartphones, Christmas gifts, groceries, and work gadgets at the unbeatable prices Yakata offers. Others explained that with school fees, rent renewals, and year-end expenses, Yakata came at the perfect time; they just needed a little more runway.

The clamour for extension wasn’t arbitrary; it stemmed from practical economic circumstances that resonate with millions of Nigerians. For many Nigerians whose income arrives in the first week of the month, the original deadline meant watching incredible deals slip through their fingers, even though they were only days away from having the funds.

This challenge was compounded by reports from shoppers who also faced delays in executing timely fund transfers during the initial window.

Beyond the salary timing, several reasons fuelled the nationwide request. Shoppers needed Yakata’s discounts to stretch their budgets, especially with the bumper year-end responsibilities such as Christmas preparation.

Additionally, Yakata has always been a lifeline for families seeking relief.

Moved by this passionate appeal and in the spirit of the festive season, Konga announced the extension on its official social media pages over the weekend, describing it as a compliment of the season to its teeming and loyal customer base.

In a statement released shortly after the announcement, Onochie Melvin, Head of E-commerce and Commercial Planning at Konga, reassured shoppers that the company heard their voices clearly.

“Our customers have been the true heartbeat of this year’s Yakata. The demand for an extension was overwhelming, and as a customer-first brand, we are delighted to oblige. We have worked with our partners to not only extend Yakata but to also ensure the deals remain just as attractive, in some cases even better, as a compliment of the season.”

He added that Konga will maintain up to 80% discount across key categories during the extension period and that many new deals will be introduced as fresh inventory from partners lands in their warehouses this week. He also expressed profound gratitude to customers whose loyalty and trust have made Yakata Nigeria’s most anticipated shopping event

The extension arrives at the perfect moment as Nigerians prepare for the festive season. December brings unique financial demands: children’s holiday activities, family gatherings, year-end celebrations, and preparations for the new year. Smart shoppers recognize that leveraging Yakata’s extended timeline allows strategic purchasing that addresses multiple needs simultaneously.

Shoppers during this extension period will also continue to qualify for the Konga Rewards, where those who shop ₦15,000 and above stand a chance to win exciting gift items such as appliances, electronics, kitchen gadgets, and lifestyle essentials.

This extension is not just a continuation; it is an opportunity. An opportunity for families to get that long-desired refrigerator, smartphone, generator, air fryer, wardrobe refresh, or groceries at the lowest prices of the year.

An opportunity for early Christmas shoppers to stock up without fear of inflated December prices. An opportunity for offices and small businesses to upgrade equipment before year-end.

Konga Yakata is widely regarded as Nigeria’s biggest sale of the year, and this final seven-day window may be the last chance to secure deals this good until November 2026.

With the countdown now reset, shoppers are encouraged to visit Konga.com, walk into any Konga retail store nationwide, or use the Konga app to take advantage of this generous extension.

As one shopper wrote under Konga’s announcement, “God bless whoever approved this extension. Now I can finally buy everything on my list without shaking.”

The message is clear: the people asked, and Konga listened. Now it’s time to shop smart, shop early, and make this extended Yakata count.

The post Konga Extends Yakata Sale to December 6 appeared first on Tech | Business | Economy.

With Black Friday, November 28th, positioned as the climax, Nigeria’s leading e-commerce platform is preparing to unleash its most aggressive discounts yet, creating a shopping frenzy that has gripped consumers nationwide.

Konga Yakata, Nigeria’s equivalent of the global Black Friday phenomenon, has lived up to its reputation throughout November, delivering unprecedented value across multiple product categories.

However, industry insiders suggest that the platform has strategically reserved its most compelling offers for the final stretch, particularly Black Friday itself, traditionally recognized as the year’s biggest shopping day.

“The energy around this year’s Yakata is unlike anything we’ve seen before,” says Adebayo Western, a Lagos-based marketing consultant who has monitored previous editions.

“Social media is buzzing with testimonials from satisfied customers, and that organic word-of-mouth is driving even more traffic to the platform. Black Friday is shaping up to be explosive.”

The anticipation isn’t unfounded. Throughout November, shoppers have witnessed remarkable deals, from heavily discounted electronics and home appliances to fashion items and beauty products.

The ongoing partnership between Konga and major brands like Samsung, Aeon, Black and Decker, ZTE, Midea, Xiaomi, Admiral, Rite Foods, Nivea, Scanfrost, Nexus, Kenwood, and Midea has enabled gift bundles and price reductions that have converted skeptics into enthusiastic participants.

Mrs. Ezinne (nee Nwaeze) Akinniyi, a Port Harcourt-based entrepreneur, shares her experience:

“I was hesitant about online shopping, but Yakata changed my perspective completely. I bought a refrigerator at 40% off, got free delivery, and qualified for the Yakata bundle gifts. I’m definitely shopping again on Black Friday because if the deals have been this good throughout November, imagine what they’re saving for the final day.”

Her sentiment echoes across numerous customer reviews flooding social media platforms, where shoppers share screenshots of their purchases and unexpected winnings from the ongoing promotions.

Black Friday represents the culmination of Konga’s month-long commitment to delivering exceptional value.

The day typically features flash sales with limited quantities, lightning deals that change hourly, and exclusive deals available only for 24 hours.

For shoppers who have been monitoring prices throughout the month, Black Friday offers the final opportunity to secure items that may have previously seemed just beyond budget.

The Yakata Treasure Hunt, which has run every Friday throughout November, will also make its final appearance on Black Friday with what Konga hints will be “the most jaw-dropping offers yet.”

Previous Treasure Hunt sessions have seen shoppers acquiring premium computing and electronics at prices that seemed almost unbelievable, a smartphone for just ₦7,000, and home appliances that typically require months of savings suddenly becoming accessible.

Beyond individual bargain hunters, small business owners and retailers view Black Friday as an optimal time for bulk purchases.

The combination of reduced prices and the qualification threshold of ₦15,000 for gift bundle freebies creates compelling economics for entrepreneurs looking to stock inventory for the upcoming festive season.

With major cities experiencing increased delivery activity and customer service lines buzzing with inquiries, all indicators point toward Black Friday 2025 becoming a watershed moment for Nigerian e-commerce.

Time is running out, and for those still on the fence, the message is clear: the best deals of the year won’t wait beyond November 28th.

The post Final Days of Konga Yakata Promises Biggest Deals as Shopping Frenzy Intensifies appeared first on Tech | Business | Economy.

These apps cut through the noise, sending real-time alerts, personalised suggestions, and giving a far smoother checkout experience than simply browsing on a website or visiting a store.

Nigeria’s online shopping market is expected to hit $9.56 billion by the end of 2025, growing at about 11.86% annually, and shopping apps play a huge role in this growth.

With them, Black Friday is no longer stressful. Buyers can plan ahead, set notifications, build wishlists, and take advantage of app-only extras that usually reveal more price cuts. When the deals drop, app users usually get them first, long before they appear to in-store shoppers.

Shopping apps also solve many of the problems tied to Black Friday, including queues vanishing, stock levels being easier to track, and comparing prices taking only a few taps.

Top Black Friday Apps

1. Jumia Nigeria

Jumia is one of the biggest players in Nigeria’s e-commerce space, and its mobile app has become essential for anyone hoping to catch the best Black Friday savings.

Since bringing Black Friday to Nigeria in 2014, the platform has built a strong reputation for delivering genuine deals every year. Its 2025 campaign, themed “Do Pass Yourself,” runs from October 31 to December 1, creating a long window for shoppers to find major discounts.

One thing that sets the Jumia app apart is how quickly it alerts users to flash sales, treasure hunts, and exclusive app-only offers.

Deals usually appear on the app hours before they show up on the website, giving app users a clear advantage. The Black Friday hub features daily lightning deals, weekly mega offers, and filters that allow shoppers to sort items by discount size, useful when you want to identify the biggest price drops in seconds.

JumiaPay, the platform’s built-in wallet, also speeds up checkout and sometimes unlocks additional discounts. Fridays are the busiest days, and app users typically get advance notifications before major Friday deals go live.

2. Jiji.ng

While Jumia works like a traditional online retailer, Jiji is a classifieds platform, which gives it a different kind of value during Black Friday.

Its 2025 campaign, themed “Deals Na Water,” launched on November 1 with discounts of up to 85% across electronics, fashion, furniture, gadgets, and more. It’s particularly useful for finding both brand-new and fairly used items at prices that often undercut regular e-commerce stores.

Jiji’s strength lies in its massive product listings and precise search tools. Users can set filters for location, price, and item condition, and get alerts when new listings match what they want.

With more Nigerians shopping on their phones, Jiji has been leaning heavily on trust and transparency, using badges such as “Verified ID” and “Verified Seller” to help buyers identify trusted sellers quickly.

Unlike most online shopping apps, Jiji also allows bargaining. Buyers can negotiate directly with sellers through the app, which often leads to bigger savings, especially for high-value items.

Konga

Konga has grown into one of the country’s leading e-commerce brands, and its app stands out for focusing on customer rewards.

Its 2025 Konga Yakata Black Friday runs from November 1 to 30, offering discounts on original products from major brands such as Samsung, Lenovo, Xiaomi, LG, and HP.

The campaign includes flash sales, treasure hunts, fashion events, and the popular “Week of Wonder,” which typically features the deepest deals of the month.

The app integrates KongaPay, a digital wallet that unlocks extra savings. Through Yakata Xtra, users get an immediate 10% discount when they pay through KongaPay, on top of the Black Friday reductions.

The Konga Rewards programme also collects points on every order, which can be redeemed for future discounts or used to access special Black Friday-only deals.

The app’s layout makes it easy to move between categories, especially during brand battles where manufacturers compete for shoppers’ attention. For those mainly looking for electronics or home appliances, Konga’s partnerships with brands like EcoFlow and Haier Thermocool ensure reliable products, backed by proper warranties and secure payment options.

Conclusion

Black Friday 2025 offers buyers across Nigeria a chance to secure high-quality products at much lower prices, but to get the best deals, you must go beyond checking websites at the last minute.

The Jumia, Jiji, and Konga apps each bring something different to the table, and using them together often leads to bigger savings and better choices.

The loudest adverts don’t always point to the best offers. Some of the tangible bargains sit on platforms like Jiji or hide behind loyalty rewards and wallet bonuses in apps like Jumia and Konga. Savvy shoppers know this, and plan accordingly.

The post Black Friday Shopping Apps You Should Download appeared first on Tech | Business | Economy.

This year feels different. From all indications, Konga Yakata 2025 is not just another discount season; it’s a full-blown shopping festival redefining what value, convenience, and excitement mean in online shopping.

Running from November 1st to 30th, Konga has once again lived up to its promise of delivering mouthwatering deals, exclusive brand partnerships, and unbeatable offers across every major product category.

But what truly sets this year’s Yakata apart isn’t just the price slash, it’s the Reward experience Konga has infused into it.

In partnership with global household names like Samsung, Scanfrost, Nexus, Kenwood, Sharp, and Midea, Konga has rolled out an irresistible gift bundle promo that has shoppers buzzing with excitement.

Every customer who shops for items worth ₦15,000 or more automatically qualifies for a random selection to win a special bundle consisting of an air conditioner, a microwave, an electronic kettle, a standing fan, and a blender. Konga also partnered with Tobi Bakre to give this year’s Yakata the right awareness it needs.

But that’s not all. The Konga Treasure Hunt Fridays have become a weekly online sensation. Every Friday in November, eagle-eyed shoppers have walked away with jaw-dropping deals, including a Xiaomi smartphone for just ₦11,000, a Hisense washing machine for ₦7,777, and a microwave also for ₦700 and other items such as rice cookers, Samsung smartwatches, and air conditioners selling for as low as ₦2000.

According to Konga’s website, several of these treasure items are still up for grabs before the end of the sale.

There is a synergy between the online and retail arm of Konga, as these discounts were extended to those who walk into its nationwide stores to purchase their favourite products this season.

This synergy enables shoppers to enjoy authentic products, official warranties, and transparent prices, something counterfeit markets cannot guarantee.

Speaking on this year’s Yakata, a returning customer shared, “I’ve been shopping at Yakata for four years, but 2025 has been the best yet. The deals are real, deliveries are faster, and customer support is top-notch. Konga has truly raised the bar.”

From electronics and fashion to computing, groceries, and home essentials, Konga Yakata offers something for everyone. With same-day delivery through KongaNow, shoppers in major cities like Lagos, Abuja, and Port Harcourt can receive their items within hours, making Yakata not only about affordability but also about speed and reliability.

At its core, Konga Yakata 2025 represents the spirit of innovation and customer-centricity that has made Konga a trusted name in e-commerce. With several days remaining in November, opportunities still abound.

Every purchase of ₦15,000 or more positions you for a potential gift bundle win. Every Friday brings fresh Treasure Hunt opportunities where life-changing deals appear without warning.

The massive price reductions across electronics, fashion, home appliances, and beauty products continue delivering exceptional value.

Konga Yakata 2025 proves that shopping festivals can be more than marketing gimmicks. It is more than a shopping event; it’s a celebration of Nigeria’s growing digital economy and the joy of giving people the chance to buy more, save more, and win more.

Don’t let November end without experiencing why thousands of Nigerians consider Yakata their favorite shopping event of the year.

The post Why Konga Yakata 2025 is Different appeared first on Tech | Business | Economy.

We watch global indices, inflation charts, and the shrinking purchasing power of our currency with a sense of resigned inevitability.

But what if a company decided to push back? What if, instead of merely responding to market forces, it created a counter-force?

That is the story of Konga Yakata, Nigeria’s boldest retail response to inflation. Far from being a shopping festival, Yakata has evolved into a nationwide economic intervention.

In the face of rising prices and tightening wallets, Konga’s month-long sales event has emerged as a stabilizing force, helping households stretch their Naira further.

For years, the traditional 24-hour Black Friday rush has felt misaligned with Nigerian realities. A single day of discounts cannot solve month-long financial pressure.

Yakata changes the model, transforming it into a 30-day strategic purchasing window. This isn’t a marketing gimmick; it is economic practicality. It gives families time to plan, prioritize, and purchase essentials without panic or strain.

Nigeria’s inflation has driven up the cost of food, housing, and household essentials. Konga Yakata provides relief.

By offering genuine products at real and sustained discounts, the campaign helps families save, spend wisely, and maintain their quality of life.

Independent retail analytics show that households that shopped strategically during last year’s Yakata saved up to 35% on essential items: refrigerators, generators, laptops, and groceries.

These are not luxuries; they are investments in stability and productivity, made possible by Konga’s pricing and flexible payment options.

Beyond savings, Yakata has reshaped consumer behaviour. It has taught shoppers to anticipate value, plan ahead, and expect quality without compromise. It has evolved into a trusted national tradition.

Industry data reinforces its scale. The 2024 edition generated over ₦12 billion in transaction value across electronics, fashion, appliances, and groceries, with small and medium sellers benefiting through Konga’s marketplaces.

In essence, Konga Yakata is not just a sales event, it is a market stimulus. It challenges the narrative of helplessness in the face of inflation by creating a commercial environment built on trust, affordability, and value. Through innovation, efficient logistics, and consumer-focused fintech, Konga has turned Yakata into a lever of national economic resilience.

As global prices rise and budgets tighten, Konga Yakata stands firm, not only as a celebration of shopping, but as a purposeful act of support for Nigerian households.

Indeed, Konga Yakata 2025 is more than Black Friday Reloaded, it is proof that innovation, empathy, and strategy can rewrite the rules of economics, one household at a time.

The post Black Friday: How Konga Yakata is Defying Global Inflation appeared first on Tech | Business | Economy.

The month-long shopping festival will run from Saturday, November 1st to Sunday, November 30th, 2025, promising shoppers across Nigeria a more exciting, rewarding, and value-packed experience than ever before.

To build anticipation, Early Bird Deals kicked off on October 26th and will run through October 31st, giving early shoppers a head start on some of the year’s most incredible bargains. This exclusive pre-sale window allows customers to secure limited-time offers before the official Yakata sale commences.

Since its inception, Konga Yakata has redefined Black Friday shopping in Nigeria. Evolving beyond a retail event, it has become a nationwide celebration of value, convenience, and trust, firmly positioning Konga as the go-to destination for millions of Nigerians seeking genuine products at the best possible prices.

According to the management of Konga, the 2025 edition of Yakata will surpass previous years with new innovations, expanded product categories, richer customer experiences, and unmatched discounts.

This year’s event will feature engaging activities such as Treasure Hunts, Combo Day, Week of Wonder, Flash Sales, Live Auctions on Konga Radio 103.7FM, Giveaways, Freebies, and the same-day delivery option on KongaNow items, ensuring every shopper enjoys an unforgettable experience.

The campaign will also extend across multiple channels, online and in Konga Retail Stores nationwide, offering customers flexible shopping options and exclusive in-store deals.

A wide range of products will be available across various categories, including Laptops, Desktops and Accessories, Mobile Phones and Tablets, Home and Kitchen Appliances, Electronics, Fashion, Groceries, Baby, Kids & Toys, and Wines & Spirits.

Shoppers can expect massive discounts on top brands, including HP, Samsung, Apple, Haier Thermocool, iPower, Tecno, L’Oréal, Zinox, Nexus, Infinix, Nokia, iTec, Polystar, Nivea, and Lenovo, among others.

In line with its mission to promote financial inclusion and digital convenience, KongaPay is offering shoppers an instant 10% discount when they pay with their KongaPay wallet during the Yakata sale.

The company has also encouraged customers to download and activate their KongaPay app ahead of the sale for a seamless checkout experience, extra savings, and exclusive wallet-based deals.

Speaking on the upcoming sale, the management reaffirmed Konga’s commitment to customer satisfaction, genuine products, and affordable pricing.

“Konga Yakata is not just a sale; it’s a celebration of trust and value,” a company spokesperson noted. “Our goal is to ensure that every Nigerian, regardless of their location or budget, can experience the joy of shopping for authentic products at unbeatable prices. This year, we are going even further with more deals, more engagement, and more innovation to delight our customers.”

Over the years, Konga Yakata has become an integral part of Nigeria’s retail calendar and is widely regarded as the benchmark for Black Friday sales in Africa. It has empowered millions of customers to access premium products, strengthening Konga’s position as a trusted household name in e-commerce.

As the countdown begins, Nigerians are urged to stay alert, prepare their shopping lists, and keep their devices close. Shoppers are also encouraged to follow Konga’s social media channels for firsthand updates, flash alerts, and exclusive Yakata offers.

The post Konga Yakata: Konga Announces Dates for Nigeria’s Biggest Black Friday Sale appeared first on Tech | Business | Economy.

Widely regarded as the biggest shopping festival in Nigeria, Konga Yakata has, over the years, become a highly anticipated event, attracting millions of shoppers eager to enjoy massive discounts, unbeatable deals, and an unmatched shopping experience.

Since its inception, Konga Yakata has redefined Black Friday shopping in Nigeria, growing to become more than just a sales period.

It is now a nationwide celebration of value, convenience, and trust, firmly establishing Konga as the go-to platform for shoppers seeking quality products at the best possible prices.

The 2025 edition promises to surpass previous years, with new innovations, broader product categories, and richer customer experiences.

A key factor that continues to differentiate Konga Yakata is the company’s firm commitment to authenticity.

As an authorized distributor of original products, Konga guarantees shoppers genuine items sourced directly from top global brands.

This assurance has earned the confidence of millions of Nigerians who turn to Konga for safe, reliable, and trusted purchases.

Equally important is the solid backing of Konga’s ecosystem, which integrates world-class assets across e-commerce, digital payments, logistics, and retail.

Konga is part of an ecosystem that also includes TD Africa, one of Africa’s largest technology distribution companies, whose support ensures that Yakata customers have access to the widest range of cutting-edge devices and electronics at unmatched prices.

This unique blend of ecosystem strength gives Konga an edge that no other player in the market can replicate.

During the Yakata season, shoppers will enjoy incredible price cuts across diverse product lines, including mobile devices, electronics, home appliances, fashion, beauty, groceries, and everyday essentials.

KongaPay, the company’s secure payment platform, will once again play a central role by offering shoppers seamless transactions, exclusive cashback offers, and additional incentives designed to enhance the overall shopping journey.

Konga’s nationwide logistics network, supported by its chain of physical retail outlets, guarantees that customers across the country will enjoy swift and reliable delivery of their orders.

This hybrid model, combining online and offline strengths, ensures that no shopper is left behind, regardless of location.

The 2025 edition of Konga Yakata will also feature surprise deals, exciting giveaways, and engaging live shopping experiences to keep customers entertained while they shop.

With deals unveiled weekly throughout November, shoppers are encouraged to prepare early, curate their wish lists, and stay connected via the Konga app and website to secure the best offers before they sell out.

Speaking on the upcoming event, the management of Konga reaffirmed the company’s commitment to delivering not just discounts, but also a superior shopping experience that builds trust and drives value for every customer. “Konga Yakata has become a tradition for millions of Nigerians. This year, we are raising the bar to ensure that our customers enjoy bigger savings, better deals, and the most rewarding Black Friday shopping experience yet,” the statement read. With the countdown officially underway, anticipation for Konga Yakata 2025 is building rapidly. Nigerians everywhere are encouraged to mark their calendars and get ready for what promises to be the most exciting shopping event of the year.

The post Konga Yakata Set for Grand Return in 2025 appeared first on Tech | Business | Economy.

Shoppers nationwide are gearing up for a rain of last-minute deals and irresistible offers, with the promotion set to end on Saturday, November 30, 2024.

The month-long Konga Yakata campaign, which kicked off on Friday, November 1, has delivered an unparalleled shopping experience, treating customers to incredible discounts, engaging promos, and unbeatable incentives.

In addition to massive price cuts across a wide range of products, Konga has thrilled shoppers with exciting events such as Treasure Hunts, Flash Sales, Bargain Bash, Brand Days, and specialized Black Friday packages like the Budget Store, Under 50k Store, and TGIF Epic Drop.

The highlight of the Yakata 2024 season will be this year’s Black Friday, which takes place on Friday, November 29.

Thousands of customers will be able to score exclusive discounts on items including electronics, clothes, home appliances, computers, and groceries.

Reflecting on the experience so far, a satisfied anonymous shopper who snagged a TV at a discounted rate said,

“Konga Yakata has been nothing short of amazing this year. The discounts are unbelievable but true, and the convenience of shopping online is unmatched. I’ve already made several purchases, and I’m excited to see what other deals are in store for the final week.”

Konga’s Black Friday sale has been a boon for consumers, offering respite from the economic challenges many Nigerians face. By providing access to affordable products and services, Konga has empowered shoppers to make the most of their money.

Despite the prevailing economic challenges, shoppers have embraced the Yakata season, targeting high-value deals and leveraging Konga’s tailored offerings to make significant savings.

With the countdown underway, the excitement is expected to hit its peak on Friday as customers traditionally wait for that day to grab the most exclusive deals.

Speaking on the heightened anticipation, Kunle Ajani, group head of Marketing at Konga, stated,

“We’re thrilled with the overwhelming response to Konga Yakata this year, and we’re committed to ensuring the final week delivers the biggest surprises yet. We are proud to offer a platform where shoppers can enjoy exceptional value, despite the economic realities.”

As the curtain closes on the 2024 Yakata season, shoppers can look forward to a flurry of last-minute deals, culminating at midnight on November 30.

From tech enthusiasts to lovers of electronics and deal hunters, Konga Yakata continues to redefine the shopping experience, making it a season to remember for all Nigerians.

Take advantage of the final week of Konga Yakata. Visit Konga.com and experience the thrill of shopping at unbeatable prices.

The post Konga Yakata Heats Up for Final Week appeared first on Tech | Business | Economy.

As excitement builds among shoppers, this year’s edition promises to deliver even more incredible savings, with up to 90% discounts on a wide array of premium products.

From tech enthusiasts to fashion lovers, families, and collectors of fine wines and spirits, there’s something for everyone in this year’s Konga Yakata sale.

As the authorized retail outlet for numerous leading Original Equipment Manufacturers (OEMs), Konga brings a distinct pricing advantage to shoppers during this event.

Customers can enjoy unbeatable discounts on a wide range of products, including tech gadgets, electronics, home and kitchen appliances, Starlink kits, and more from top brands like L’Oreal, Apple, Samsung, Philips, Nokia, Hisense, Oppo, Infinix, Lenovo, and HP.

Despite the current economic challenges in Nigeria, Konga Yakata has emerged as a beacon of hope for savvy shoppers.

Contrary to predictions from analysts and market watchers who forecasted a significant decline in consumer spending due to the harsh economic conditions, investigations reveal that Nigerians are trusting Konga for their shopping needs.

Shoppers are adopting a smarter approach by targeting high-value deals and maximizing the incredible discounts available during Konga Yakata.

For many, the Konga Yakata sale has become the ultimate way to shop while saving money. Rather than cutting back on spending, shoppers have found innovative ways to navigate the economic downturn by leveraging Konga’s impressive discounts and exclusive Black Friday offers.

Shoppers can look forward to an array of exciting shopping experiences including Flash Sales up to 99% OFF, Cyber Monday, Treasure Hunt, Live Auction, Mega Discount Day, Happy Hour, Jumbo Party, Battle Of The Brands, 25k Shop, Weekend Shopathon, Fashion Haul, Yakata Mobile Frenzy, Health & Fitness Day, TGIF Bonanza, Week Of Wonder, and brand days for each Konga vertical.

Additionally, Konga offers a valuable opportunity for corporate organizations, entrepreneurs, and business-focused individuals through Konga Corporate and Konga Bulk.

By being the trusted retail partner for OEMs, Konga enables aspiring entrepreneurs to purchase products in bulk, empowering them to resell and grow their businesses.

According to Dave Omoregie, chief operating officer Konga Group, the idea behind Konga Yakata is to provide Nigerians with an opportunity to purchase high-quality items at affordable prices, ensuring that no one has to compromise on their shopping needs during these trying times.

“We understand the economic challenges our shoppers face, which is why we are committed to offering exceptional value through Konga Yakata. This year, we’ve gone the extra mile to include a range of incentives that will ensure shoppers find something for everyone—whether it’s electronics, fashion, or even everyday essentials,” the COO added.

Konga Yakata’s impressive lineup of offers is designed to accommodate all types of shoppers, from those on a budget to those looking to splurge on premium items.

The Jumbo Party provides a curated selection of items at unbeatable prices, while the 25k Shop are perfect for those looking to score fantastic deals without breaking the bank. For families and individuals looking for a weekend shopping spree, the Weekend Shopathon offers even more opportunities to save on must-have products.

The enthusiasm surrounding Konga Yakata 2024 is a testament to the resilience of Nigerian consumers. They are also adapting their shopping strategies to focus on value-adding deals. As November 1 approaches, the anticipation continues to build.

Shoppers are advised to mark their calendars and prepare their wishlists for what promises to be the biggest Konga Yakata yet.

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