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ADMARP Digital Marketing Highlights of 2021: Notable people moves, controversial campaigns, other activities

The programme comprised a host of professionals in the field, including Temitayo Ige, Oti Ukubeyinje, Ized Uanikhehi, Oke Umurhohwo, Stanislaus Olusegun Martins, among others

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ADMARP Digital Marketing Highlights of 2021
ADMARP Digital Marketing Highlights of 2021

Association of Digital Marketing Professionals (ADMARP) on Thursday, December 30, 2021, held the third edition of the Digital Media and Marketing Predictions, this time, for 2022 and the 2021 year in review.

The ADMARP programme comprised a host of professionals in the field, including Temitayo Ige: brand manager; Digital (Central, East & West Africa) at Beiersdorf, Oti Ukubeyinje; SVP Product at Terragon, Ized Uanikhehi: CEO/CMO at Loose Media Limited, Oke Umurhohwo; marketing manager at itel Mobile, Stanislaus Olusegun Martins; agency partner, SSA, Meta, Oladipupo Ogunseye; marketing manager at CoralPay Technology, Oluwapelumi Oyetimeyin; partner, Blake & Kemp LLC; President, DigiClan Africa, among others.

ADMARP’s formation from 2017

Going down the lane of its formation, the idea of ADMARP started in 2017, when a WhatsApp group called Digital Marketing Meet-up (DMM) was formed for digital marketers. In October of the same year, the first digital marketing conference was held.

This conference had an impressive hit on the organisers as the attendees were a little above 400, but this wasn’t the peak but just a start. 

In November 2018, the second conference was held. The number of attendees went above double of the first with over 1,000 people and yes, this encouraging interest led to the launch of ADMARP which was registered with CAC in 2019.

Although the 2019 conference was cancelled, and the covid-19 pandemic struck in 2020, this wasn’t a discouragement for ADMARP. Members were supported with jobs and funds during this period, the first-ever Digital Marketing Technology Virtual Exhibition was held and had over 800 attendees.

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In 2021, the great impact of ADMARP was realised as lots of people showed interest despite a restructuring that took place. Series of masterclasses and virtual events have been held since then.

Digital marketing Highlights of 2021

During the programme, highlights of the year from various perspectives were noted starting from digital education, where various organisations rose to create initiatives for job creation and self-reliance. 

ADMARP - Digital Education

ADMARP – Digital Education

This included the move by NITDA to train 6,000 youths on content creation and digital marketing, the DigiGirls programme to empower 2000 girls and women, Gurudemy’s tech entrepreneurs, Lagos’ move to equip 1,000,000 youths with digital skills and the Digi-Women Initiative.

Infrastructure perspective

ADMARP - Infrastructure

ADMARP – Infrastructure

From the Infrastructure perspective, highlights included Google building an infrastructure for Africa’s 300,000,000 future internet users, Facebook’s expansion of planned undersea cable network in Africa, Elon Musk seeking NCC’s approval to operate SpaceX Starlink satellite broadband in Nigeria and Equinix’s acquisition of Nigeria’s MainOne.

Companies with impressive product and service launches included Hirefoster, Wowzi, Plaqad, Opera, Owlet, OutThere Media, Terragon Prime, Chooya, MTN and Vipichat.

Notable people moves

ADMARP - Notable people moves

ADMARP – Notable people moves

According to ADMARP, individuals who made commendable moves in 2021, but not limited to these, included Adia Sowho who moved from Thrive Agric to MTN, Arafat Manliki moved from MTN to Schnieder Electric and Enitan Denloye’s move from Liquid Telecom to Facebook.

Campaigns

ADMARP - Campaigns

ADMARP – Campaigns

Campaigns that caught a wide attention in 2021 included MTN’s “You want to bam bam?” campaign which was taken out of context but misunderstood by many and the Wakanow campaign which also had to be taken down.

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Member highlights in 2021

Members of ADMARP who climbed commendable heights showing the impact of the organisation included Temitope Orilua, founder, Eagle Predict; he expanded his business, Eagle Predict, to serve East Africa, by registering it in Nairobi and receiving paid subscriptions directly from users in that region. 

Temitayo Ige, brand manager at Beiersdorf had a distinction in “Driving Digital Marketing Strategy” at INSEAD, carried out a successful execution of the Nourishing Cocoa campaign using WhatsApp Chatbot (amongst other platforms) and integrating UGC with Digital OOH, she was also part of the Jury of Marketing Strategy of Kenya and won Nivea’s first campaign awards in Kenya.

While Samuel Oduoye, growth marketing lead at Decagon, got a new job, a promotion and started a new business, Olanrewaju Adeyemi, growth, Gebeya Inc. & Content Crush, also got a new job and was part of initiatives empowering youths.

Jude Akhabue, growth, Gebeya Inc. & Content Crush, equally got a new job and scale in his business. Oluwatobi Adekunle, head, Marketing Communications at Ikeja Electric successfully launched a digital address verification system at Ikeja Electric and Omobolola Akingbala, CMO at Hirefoster, got a new job and committed to supporting younger professionals.

On the other hand, Olumiyiwa Awojide, founder, Soda N Popcorn, got into partnership with Annecy Festival and Nollywood Week Paris and launched new products including a Cryptocurrency Coin and a Financial Trading platform. Temisan Ojabo got a new job and got promoted twice.

Tobi Gbemisola, founder, Job Hunch, built and launched thejobhunch.com and helped launch the Gokada super app & the #JustGokada campaign which was a success. Oti Ukubeyinje, SVP Product at Terragon, got a new job, launched a self-serve marketing platform with CDP capabilities, completed CIM Level 6 Diploma in Professional Marketing

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Product Marketing Certification with the Product Marketing Alliance (PMA) and launched a Co-working Space in Magodo GRA 2.

​Joan Aimuengheuwa is a content writer who takes keen interest in the scopes of innovation among African startups. She thrives at meeting targets and expectations. Contact: [email protected]

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