Media Effectiveness: How CMOs Can Get CFOs to See Marketing as a Value Driver
Marketing is far more than just creative ads or social media buzz—it’s a measurable driver of business growth. Yet many ...
Tag: Lorraine Landon
Finance App Usage and Revenue: iOS IAP Jumps 51% in Nigeria – AppsFlyer | Google Report
AppsFlyer and Google have launched their 2024 “The State of App Marketing in Sub-Saharan Africa” report, analyzing overall performance of finance ...
