Tag: Nigerian Market

Instagram Shops vs TikTok Shop: Where Are African Brands Finding Real Sales?

by Joan Aimuengheuwa

October 30, 2025

African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.

Techeconomy Podcast

The Techeconomy Podcast is a thought-leadership show exploring the powerful intersection of technology, business, and the economy, with a strong focus on Africa’s fast-evolving digital landscape.

Africa’s digital economy is growing fast, but growth without trust cannot last.Join us for the February Edition of the Techeconomy Business Series as industry experts explore how trust, security, innovation, and user experience are shaping Africa’s evolving digital ecosystem.