This massive transformation represents an aggressive hardware migration, as original equipment manufacturers (OEMs) phase out legacy Liquid Crystal Displays (LCDs) in favor of premium display architectures to capture high-margin segments.

According to a comprehensive sector forecast by global market research and advisory firm Omdia, this ten-year structural shift is being supercharged by two main catalysts: rapid hardware efficiency gains and the massive ecosystem roll-out of AI-enabled personal computers (AI PCs).

The Architecture Shift: Why LCD is losing Ground

For years, LCD panels dominated the mobile computing landscape due to mature supply chains and low production costs. However, as form factors shrink and compute loads increase, display performance has become a major product differentiator.

OLED panel technology offers fundamental engineering advantages over conventional backlit LCD systems:

• Per-Pixel Illumination: Eliminates traditional backlighting, allowing for true blacks and deep contrast ratios.
• Energy Draw: Lower power consumption on darker user interfaces, directly extending battery runtime.
• Response Velocity: Significantly faster pixel response times, making them highly attractive for high-end enterprise computing, gaming, and creative workloads.

The Ecosystem View: Omdia’s data identifies mobile PC displays (notebooks, tablets, and specialized monitors) as one of the fastest-growing verticals within the broader display ecosystem. The firm projects OLED demand across mobile PCs to sustain a compound annual growth rate (CAGR) of approximately 34% over the forecast window.

Supply Chain Dynamics and the Rise of Tandem OLED

To capitalize on this shifting demand, tier-one display suppliers are aggressively restructuring their capital expenditure. Manufacturers are actively commissioning next-generation fabrication lines capable of processing larger substrate sizes, specifically optimized for notebook-sized form factors.

A major sub-trend reinforcing this $11.5 billion valuation is the rapid industrialization of Tandem OLED technology.

By stacking two layers of organic light-emitting material instead of one, tandem displays effectively double peak brightness while significantly extending the operational lifespan of the panel.

Macro Implications for Emerging Tech Hubs

For tech-driven economies and regional consumer markets like Nigeria, this technological transition will directly impact device procurement cycles, local enterprise device lifecycle management, and the pricing structures of incoming hardware.

As premium tech brands establish OLED as the baseline configuration for AI-capable laptops, older LCD-equipped models are expected to trickle down into entry-level tiers.

This shift will create clear cost-performance choices for local enterprises looking to optimize their corporate IT infrastructure over the next decade.

This trio of cutting-edge technologies marks a bold new chapter in TV evolution uniting cinematic picture quality, AI-driven personalization, and industry-first wireless capabilities.

While each product line is tailored to suit different viewing preferences and lifestyle needs, they all share a single mission: to redefine the future of television through immersive visuals, intelligent sound, and seamless smart home connectivity.

From the refined elegance of OLED to the vibrant brilliance of QNED, and the proven performance of NanoCell, LG continues to set the standard in premium viewing experiences offering something extraordinary for every type of viewer.

“Whether it’s the cinematic mastery of OLED, the bold brilliance of QNED, or the vibrant clarity of NanoCell, LG’s 2025 lineup is designed to reflect the way people live, play, and connect today,” said Mr. Choongbae Seok, general manager, Media Entertainment Solutions, TV Division, LG Electronics West Africa. “We’re not just building televisions; we’re creating personal entertainment ecosystems for every Nigerian home.”

A Tale of Two Titans: OLED evo vs QNED

At the core of LG’s 2025 TV offerings are two powerhouses: the OLED evo, known for its self-lit pixel precision and cinematic blacks, and the QNED, which pushes the boundaries of LCD through Mini LED backlighting and LG’s proprietary Dynamic QNED Color technology.

Though different in their technological foundations, both platforms are unified by LG’s latest Alpha AI processors and webOS 25, delivering smarter, more personalized user experiences.

OLED evo: The Gold Standard in Picture Precision

For the purist, LG’s OLED evo models now led by the G5 and C5 series are unrivaled in delivering perfect blacks, infinite contrast, and award-winning design.

Powered by the Alpha 11 AI Processor Gen2, the OLED evo TVs boast Brightness Booster Ultimate, achieving brightness levels three times higher than traditional OLEDs.

Certified by UL and Intertek for Perfect Black and 100% Colour Fidelity, these displays promise breath-taking realism in any environment.

Gamers will especially value the OLED evo’s 4K 165Hz VRR, a world first, along with NVIDIA G-SYNC and AMD FreeSync Premium certification, ensuring tear-free, ultra-responsive gameplay.

Additional creator-focused tools like Dynamic Tone Mapping Professional and Filmmaker Mode with Ambient Light Compensation position OLED evo as both a home theatre essential and a creator’s canvas.

QNED: Next-Level LCD with a Premium Edge

For those seeking a high-performance alternative to OLED, the QNED series delivers striking visual depth through Mini LED and Dynamic QNED Color, replacing traditional quantum dot technology. With precise light control managed by the Alpha AI processor, these TVs offer brilliant contrast and clarity, rivaling OLED’s excellence in large, well-lit environments.

The 2025 QNED models also shine in the gaming arena with 4K 144Hz support, low latency, and a built-in LG Gaming Portal featuring native apps and cloud services, no console required.

And with sizes extending up to 100 inches, QNED brings ultra-large cinematic viewing to a wider audience, making it ideal for modern family rooms and smart homes.

NanoCell TV: Feel the essence of Pure Colours

If you’re after a TV that delivers rich visuals and smart features without overwhelming complexity, the LG 75Nano80A NanoCell TV is a standout choice.

From resolution that is four times that of full HD to Nano Colour technology designed to change the way you view everything, LG’s NanoCell TV is raising the standards in TV innovation.

Powered by webOS 25, this TV brings a smooth, personalized experience to your living room with helpful AI suggestions, effortless navigation, and seamless integration with your favourite apps and devices.

From movie nights to music streaming to smart home control, the NanoCell 75Nano80A makes every day viewing feel refreshingly premium.

Whether you’re streaming Netflix, playing music via AirPlay2, or syncing with your smart home devices, NanoCell makes it all simple and beautiful.

A Choice of Excellence

The 2025 OLED evo and QNED lineups underscore LG’s ambition to cater to every home entertainment preference, whether you crave the flawless precision of OLED or the luminous vibrance of QNED.

Each brings its own strengths, yet both share the same DNA: advanced AI, cutting-edge wireless innovation, and unmatched personalization. With LG, the future of TV is not just seen as it’s lived.

Visit your nearest LG authorized dealer today to experience the future of TV. Your next favourite screen is waiting. For more information just click here.

Achieving an authentic stadium or arena experience necessitates exceptional motion control handling.

Easily stay up to date on your favorite teams with Sports Alert, be it the Premier League, Spanish La Liga, Bundesliga, or Serie A, you are covered with the sport alert feature. If you are also interested in the Nigerian league, whichever sporting competition, they are conveniently available on LG TVs.

Even when you’re viewing other content, get alerts about when their games are going to start, the score in real-time, and the eventual results.

For constant updates, you may also quickly view the next games your teams have and other important details.

Sports Alert is straightforward to set up and is supported on selective LG Smart TVs. It comes pre-installed on LG TV models like OLED, QNED Mini LED, UHD 4K Smart TV, and NanoCell TVs.

The company’s TVs deliver memorable sports-viewing experiences thanks to a combination of outstanding picture quality, large screen sizes, and superb surround sound via Dolby Atmos and LG’s exceptional sound engine, as well as compatibility with a range of external audio solutions.

Along with realistic, three-dimensional images and sound, you can enjoy unique features created specifically for sports fans such as Sports Alert.

LG’s advanced motion handling technology allows its TVs to display action with incredible smoothness, even during the fastest periods of play.

So, the fuzziness, stuttering and juddering that detracts enjoyment of the game on other TVs won’t be an issue when you team up with LG.

LG TVs also boast excellent contrast and the ability to make details sharper in every scene, ensuring every score or stat shown on screen and the names and numbers on players’ jerseys can be easy to read at all times.

How to Use the Sports Alert App on LG TV

You can use the Sports Alert app on your LG TV in two different ways, such as set an Alarm, view Upcoming Matches and Highlights

How to Set Alarm on Sports Alert App

(1)  Go to the home page of the Sports Alert app and click the name or icon of the team you have added.

(2)  Tap the option Set Alarms and wait for the popup menu to appear at the top right.

(3)  On the Set Alarm menu, you will receive three options mentioned below.

• Game Start Alarm
• Real-time Score Alarm
• Game Result Alarm

Game Start Alarm

By enabling the Game Start Alarm on your LG TV, you will not miss any of the matches of your favorite team. However, there may be times you might have forgotten the match day while streaming the other content on the TV. In such situations, you will receive a popup message regarding the match with the Watch and No Alarm options.

• By clicking the Watch option, you will be directed to the match.
• Select the No Alarm option to clear the popup message.

Real-Time Score Alarm

By enabling the Real-time Score Alarm option on your LG TV, you can get live score updates of your favorite matches. So, you will never miss the match update at any cause.

Game Result Alarm

Generally, the Game Result Alarm will pop up at the end of the match. It will let you know the match results in detail. The Game Result Alarm opens with two options: Watch and No Alarm. By clicking any of the options, you can view the match result or clear the notification.

LG Unveils Latest OLED evo at CES 2024

LG Electronics (LG) is introducing the company’s 2024 OLED TV lineup, taking home entertainment experience to a new level. Powered by the company’s latest AI processor with 4-fold higher AI performance, these new additions to the OLED lineup deliver unparalleled viewing experiences with even more vibrant, lifelike picture quality.

Driven by a customer-centric approach, LG’s “Sync to You, Open to All” vision expresses the company’s aim to create personalized experiences for every lifestyle, with products that are accessible to all.

To this end, LG’s webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all.

LG’s newest OLED TVs come with upgraded AI upscaling utilizing precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. All driven by the discerning judgment of the AI itself, the company’s OLED TVs deliver a more clear and vibrant viewing experience.

Moreover, the ingenious AI processor adeptly refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators.

Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.

Besides offering impressive picture quality, AI Sound Pro offers richer and fuller audio while leveraging the built-in speakers’ virtual 11.1.2 surround sound to build the perfect viewing environment.

AI technology also effectively separates vocals from the soundtrack to enhance the clarity of dialogue and seamlessly elevates the audio as if it were emanating naturally from the center of its screen.