Tag: OOH advertising

Navigating Uncertainty: The Enduring Value of Out-of-Home (OOH) Advertising in Challenging Times

by Techeconomy

March 26, 2024

Philip Odiakose -TMKG Consulting, media Monitoring, OOH Advertising, Audit Bureau of Circulations

MarkTECH

In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising ...

Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit

by Techeconomy

February 27, 2024

Philip Odiakose writes on Out-of-Home (OOH) Media, advertising, independent PR Agencies, Measurement

Guest Writer

Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic ...

Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

The meeting focused on the major lessons for techies in 2024 and projections for 2025, with a discussion on the rapid pace of innovation in the tech industry and the role of AI and digital ecosystems in creating smarter solutions. The panelists emphasized the importance of continuous learning, upskilling, and adapting to new trends, particularly in the context of AI, and highlighted the need for tech professionals to focus on mastering core concepts of programming, developing a business that is sustainable, and being customer-centric. The conversation ended with advice for career growth in the tech industry, emphasizing the importance of patience, finding a mentor, and focusing on strengths.