Tag: OOH Media

X-raying ‘Fraud’ in Out-of-Home (OOH) Media Buying – Why Brands Must Prioritize Media Monitoring, Compliance

by Techeconomy

January 9, 2024

Philip Odiakose writes on Out-of-Home (OOH) Media, advertising, independent PR Agencies, Measurement

Guest Writer

Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has ...

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