Oraimo – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Mon, 09 Mar 2026 15:30:23 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Oraimo – Tech | Business | Economy https://techeconomy.ng 32 32 #IWD2026: How Smartphones, Smart Gadgets are Transforming Opportunities for Women https://techeconomy.ng/iwd2026-how-smartphones-smart-gadgets-are-transforming-opportunities-for-women/ https://techeconomy.ng/iwd2026-how-smartphones-smart-gadgets-are-transforming-opportunities-for-women/#respond Mon, 09 Mar 2026 15:30:23 +0000 https://techeconomy.ng/?p=177467 On March 8 every year, the world marks International Women’s Day, a global day set aside to recognise the achievements of women and progress toward gender equality.

Even before 2026, technology has become so important for women’s empowerment, particularly in developing countries like Nigeria where traditional limitations still limit access to education, finance and economic opportunities.

Over the past decade, digital devices have helped expose more Nigerian women to education, business opportunities and health information while also simplifying daily responsibilities.

With a smartphone and internet connection, many women can now communicate their challenges, access opportunities and participate in the digital economy even in communities far from government institutions.

However, the digital gap is wide

Recent data reveal that about 68% of adult women in Nigeria do not own smartphones, compared with roughly 50% of men. In northern parts of the country, the digital exclusion is even more pronounced, with nearly 60% of women lacking internet access entirely.

The result is limited participation in the digital economy and slower growth in sectors that rely on digital skills.

To address the imbalance, the federal government of Nigeria has partnered with organisations such as the African Development Bank and the World Bank to support digital inclusion initiatives.

Policies like the National Gender Inclusion Strategy aim to provide more than 12 million women with digital skills before 2027.

As the world marks International Women’s Day, technology devices are already helping bridge the gender gap in several important ways.

Tech Devices Are Creating Economic Opportunities

In Nigeria today, smartphones and internet access are enabling many women to start and run businesses independently.

With digital tools, women can access learning resources, reach customers directly and manage business operations without relying on physical storefronts.

Research published in 2025 by Mastercard found that 83% of Nigerian women identify as entrepreneurs, a much higher proportion than in many other regions.

The figure stresses how strongly women participate in business activities, particularly in an economy where formal employment opportunities remain limited.

Technology devices have expanded these opportunities by allowing women to:

  • Sell products through social media marketplaces
  • Run fashion and beauty brands online
  • Offer digital services such as content creation, tutoring and consulting

Mobile banking has also simplified financial transactions, allowing many women to manage payments, savings and investments directly from their smartphones.

Digital Devices Are Expanding Education and Career Paths

Digital devices are also helping Nigerian women develop professional skills and access new career opportunities.

Affordable smartphones from brands such as TECNO, Infinix and itel are becoming more preferred, women can participate in digital training programmes like the 3MTT initiative and take online courses through platforms such as Udemy.

Through their phones, laptops or tablets, women are learning practical digital skills including:

  • Software development and coding
  • Digital marketing
  • Graphic design and content creation
  • Data analysis and remote administrative work

Studies on digital media usage among Nigerian women show that many now rely on connected devices to access training resources and professional development opportunities. These tools are also helping women transition into technology-related careers that often offer better pay and more flexible working conditions.

For women who do not have easy access to universities or training institutions, digital devices effectively serve as portable learning centres, enabling them to study, collaborate and build careers from anywhere.

Smart Devices Are Supporting Women’s Health and Well-Being

Modern gadgets are also helping women monitor their health more closely.

With the growing availability of affordable wearable technology, many women can now track important health indicators without frequent hospital visits.

Smartwatches and fitness trackers such as the Oraimo Watch 4 Plus from Oraimo and the Xiaomi Redmi Watch 4 from Xiaomi allow users to monitor daily activity, heart rate and sleep patterns directly from their wrists.

These devices can provide insights into:

  • Heart rate and cardiovascular activity
  • Sleep quality and duration
  • Daily step counts and calorie burn
  • Stress levels
  • Blood oxygen levels

Some wearables also include features designed specifically for women’s health. For instance, the Samsung Galaxy Watch 6 from Samsung includes tools that help track menstrual cycles, estimate fertility windows and record symptoms linked to hormonal changes.

Smartphones also support a wide range of health apps that help users monitor fitness, manage nutrition and schedule medical appointments.

While smartphones can perform many of these functions, wearable devices are usually better suited for continuous health tracking because of their design and convenience.

The Digital Divide Still Exists, But Progress Is Underway

Despite the growth of Nigeria’s digital economy, from less than 1% of GDP in 2001 to around 18% in 2022, there is still a gender gap in digital access.

Current estimates indicate that:

  • Only about 33% of adult women in Nigeria have internet access, compared with 52% of men
  • Roughly 68% of Nigerian women still do not own smartphones
  • More than 45 million women remain offline, particularly in rural communities

Government agencies, non-profits and technology companies are now working to close this gap through digital literacy programmes, infrastructure development and targeted initiatives aimed at women.

As the world marks International Women’s Day, we see that technology is standing out as one of the most powerful tools for women’s empowerment.

From affordable smartphones produced by companies like Infinix and TECNO to accessible wearable devices from Oraimo and Xiaomi, digital tools are gradually removing limitations and opening new opportunities for Nigerian women.

With access to these technologies expanding, their role in closing the gender gap and supporting women’s economic participation will likely become even higher as years go by.

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Best Power Banks for Students Always on the Move https://techeconomy.ng/best-power-banks-for-students-always-on-the-move/ https://techeconomy.ng/best-power-banks-for-students-always-on-the-move/#respond Tue, 04 Nov 2025 17:00:16 +0000 https://techeconomy.ng/?p=170501 In today’s learning environment, the average student is heavily dependent on electronic devices to perform their daily tasks, whether in school or anywhere.

Smartphones, tablets, and laptops have evolved beyond tools for communication, they are now personal assistants for note-taking, internet research, online courses, and group project collaboration.

From accessing study materials to submitting assignments, technology has become the centre of academic progress.

The dependency on electronics means that a student’s performance usually relies on how long their devices remain charged throughout the day.

The problem arises when these devices run out of battery at the most inconvenient moments. Imagine being in the middle of an online class, completing an assignment, or travelling between classes, only for your device to go off.

Such interruptions can disrupt focus, waste valuable time, and, at worst, disconnect students from receiving important updates.

The constant search for a reliable and portable charging solution, especially in public or outdoor spaces, adds to the stress of an already demanding schedule.

For this reason, portable power solutions have become essential for students on the go. A good power bank bridges productivity and convenience, ensuring devices stay charged whenever and wherever needed.

It is not just a backup power source but a tool that helps students stay prepared, keeping studies and social activities running smoothly even when electricity is unavailable.

Key Features to Look for in a Power Bank

Choosing the right power bank involves more than picking the one with the largest battery capacity. For students, usability and reliability are usually more important than numbers.

Battery Capacity: Measured in milliamp-hours (mAh), capacity is necessary. Power banks with higher capacities, such as 10,000mAh or 20,000mAh, can recharge smartphones and other small gadgets multiple times before needing a recharge. This is especially useful for students with long days on campus or frequent commutes.

Portability: Balancing capacity with portability is important, as heavier models can be cumbersome to carry. Lightweight and slim designs can be easily stashed in a backpack or pocket, allowing students to move between classes or study areas without extra bulk.

Output Ports: Students usually carry multiple devices. Power banks with two or three output ports allow simultaneous charging of a phone, tablet, or wireless earbuds, saving time and ensuring all devices remain powered. Fast-charging support is another important feature, reducing wait times and keeping students connected even during short breaks.

Safety and Compatibility: A good power bank should have internal protections against overcharging, overheating, and short circuits to protect both devices and users. Cross-compatibility with Android devices, iPads, and even small laptops adds uniqueness. Ultimately, the ideal power bank is safe, portable, and multifunctional, an indispensable sidekick for students on the move.

Best Power Bank Options for Students

With so many options available, selecting the best power bank can be very overwhelming. However, some models stand out for their balance of performance, durability and affordability. Here are four excellent choices for students.

1. Oraimo PowerBox 300 – 30,000mAh

The Oraimo PowerBox 300 (N27,900) is a dependable and affordable choice in the 30,000mAh range. With solid build quality and reliable performance, it can charge multiple devices several times before needing a recharge.

Oraimo’s reputation for durability ensures long-term use, while features like overvoltage protection and consistent charging make it unique in its budget bracket.

Key Specifications:

  • Capacity: 30000mAh (111Wh)
  • Input 1(Type-C): 5V/3A
  • Input 2(Micro-USB): 5V/2A
  • Output 1(Type-C): 5V/3A
  • Output 2(USB-A): 5V/3A
  • Output 3(USB-A): 5V/3A
  • Total Output: 5V/3A (Max)
  • Model: OPB-1301

2. itel PowerPulse 1 – 40,000mAh

For students seeking extended battery life, the itel PowerPulse 1 (N32,000) offers a massive 40,000mAh capacity. Ideal for heavy users, it allows multiple device charges during long study sessions or commutes.

It has a rugged but simple design, reliable output and support for up to six devices simultaneously. These make it the top choice under the N40,000 budget range.

Key Specifications:

  • Capacity: 40,000mAh
  • Fast Charging: 22.5W via USB-A and Type-C
  • Multiple Outputs: 4 × USB-A, 2 × USB-C (input/output)
  • Simultaneous Charging: Up to 6 devices
  • Recharge Time: 10 hours
  • Safety Protections: Surge, short-circuit, and overcurrent defence
  • Design: Anti-slip finish, LED indicators, and built-in torch

3. Redmi 30,000mAh, 18W Power Bank

The Redmi 30,000mAh, 18W Power Bank (N34,000) is outstanding for its premium charging capacity. With an 18W output, it charges devices faster than the standard 15W banks. Equipped with a Type-C cable and three output ports, it is ideal for students who need to charge multiple devices simultaneously, bringing a balance of power, speed and convenience.

Key Specifications

  • Capacity: 30,000mAh
  • Triple Output: 2 USB-A, 1 USB Type-C
  • Double Input: Micro-USB & Type-C
  • Input: Micro-USB 5V/2A, 9V/2A 18W Max; Type-C 5V/3A, 9V/2.6A 24W Max
  • Output: Type-C 5V/3A, 9V/2A, 12V/1.5A; USB-A 5V/2.4A, 9V/2.1A, 12V/1.5A
  • Output Power: 18W Max
  • Includes: 1 Power Bank, 1 Type-C Cable, 1 Manual

4. New Age Turbo Prime 3 – 20,000mAh

For students who prefer wireless charging, the New Age Turbo Prime 3 20,000mAh is an excellent option. It supports up to 15W wireless charging and is lightweight enough to carry everywhere. Built-in protections against short circuits and overheating provide peace of mind. It’s a cost-effective solution for students seeking premium features in a portable form.

Key Specifications:

  • Model: Turbo Prime 3
  • Battery Capacity: 20,000mAh Polymer Battery
  • 4-fold protection: Yes
  • Wireless Charging Output: 5W / 7.5W / 10W / 15W Max
  • Type-C Input: 5V/3A, 9V/2A
  • Type-C Output: 5V/3A, 9V/2.22A, 12V/5A
  • USB-A output: 4.5V/5A, 12V/5A
  • Total output: 5V/3A
  • Product Size: 111 × 69.5 × 31mm
  • Product Weight: Approx. 335g

Together, these power banks prove that high functionality and reliability don’t have to come at a high cost. They provide students with an easy and dependable way to stay powered throughout the day.

Conclusion

Smartphones and other devices are now essential to learning, making a reliable power bank essential for students with dynamic schedules. Moving between classes, study halls, and transportation means hours away from power outlets.

A dependable backup power source ensures uninterrupted learning and communication. The right power bank provides convenience, whether completing assignments during late-night study sessions or staying connected while commuting.

With proven, affordable models from Oraimo, itel, Redmi, and New Age students can find options within their budget.

Ultimately, a quality power bank lets students focus on learning, productivity and staying charged wherever the day takes them.

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Fostering Unity, Inclusion through ‘Bolt Driver’s Football League’ https://techeconomy.ng/fostering-unity-inclusion-through-bolt-drivers-football-league/ https://techeconomy.ng/fostering-unity-inclusion-through-bolt-drivers-football-league/#respond Sat, 15 Jun 2024 05:58:59 +0000 https://techeconomy.ng/?p=134071 Bolt, a leading ride-hailing platform, continues to strengthen its bond with driver-partners by hosting the second edition of its ‘Bolt Driver’s Football League’ in Lagos on Wednesday, 12th of June.

The second edition tournament, themed “Fostering Unity and Inclusion”, aimed to enhance the relationship between Bolt and its driver-partners.

The event underscored the platform’s commitment to the well-being of its drivers, recognising the essential role they play in the ride-hailing ecosystem.

Organised in partnership with the Lagos State Ministry of Transportation, OneHealth by AXA, Oraimo, and Mycovergenius, the event was a resounding success.

Bolt driver-partners from various locations across Lagos participated enthusiastically in the mini football tournament.

The event featured knockout matches between four teams formed by the drivers, showcasing their sporting skills in a spirit of camaraderie and healthy competition.

In addition to the football matches, the event offered a safe and enjoyable playground for the children and families of the drivers.

They spent the Democracy Day holiday engaged in games, activities, and entertainment, making the event a memorable occasion for all attendees.

Giving the opening remarks, Engr. Olusoji Adebayo, the director of Public Transport and Commuter Services (PTCS), said,

“I would like to thank Bolt for organising this brilliant initiative. It is indeed an opportunity for Bolt drivers to meet and relate with transport regulators in an atmosphere that encourages cohesion and exchange of ideas, challenges and solutions that is peculiar to Bolt drivers in Lagos State.

I hereby express my sincere appreciation for the efforts of the Bolt team for organising this event which is important to portray and ensure an attitude of excellence and professionalism among the e-hailing operators in Lagos State.”

Speaking at the event, Yahaya Mohammed, Bolt’s country manager said,

“We believe in fostering a strong sense of community and building meaningful relationships with our drivers. Through initiatives like this, we are not just a ride-hailing platform; we are a supportive and vibrant community that values the contributions of our drivers. Together, we are driving towards a future of excellence in service and driver empowerment. I am thrilled to witness the incredible comradeship and passion displayed by our drivers today. This event exemplifies Bolt’s unwavering commitment to driver engagement and satisfaction”

Weyinmi Aghadiuno, acting head of Regulatory & Policy Africa at Bolt, expressed enthusiasm about the event, saying, “We are thrilled to host this novelty football competition as a way to bring our driver community together in a spirit of unity and inclusion. Our drivers are the backbone of our service, and this event is our way of showing appreciation for their hard work and dedication. By creating opportunities for our drivers and their families to connect and engage in a fun, relaxed setting, we aim to strengthen the bonds within our community and celebrate the diversity that makes us stronger.”

The event concluded with the presentation of medals and trophies to the top three teams, along with outstanding prizes for participants.

The winning team received a cash prize of N500,000 plus an additional N200,000 from the Lagos State Ministry of Transportation.

The runner-up team was awarded N350,000 plus an additional N150,000 from Oraimo, while the third-place team received N250,000.

In total, the cash prizes amounted to 1.3 million naira.

Additionally, exciting prizes were won by female drivers and other attendees during the raffle draw.

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Premier Retail Property Partners LLP, Commissions Koka Junction Mall in Asaba https://techeconomy.ng/premier-retail-property-partners-llp-commissions-koka-junction-mall-in-asaba/ https://techeconomy.ng/premier-retail-property-partners-llp-commissions-koka-junction-mall-in-asaba/#respond Mon, 03 Jun 2024 06:33:21 +0000 https://techeconomy.ng/?p=132925 Premier Retail Property Partners LLP, developers of a topnotch state-of-the-art retail and entertainment complex, has commissioned Koka Junction Mall along the popular and ever-busy Asaba-Onitsha expressway on June 1, 2024.

This event marks a significant milestone in the commercial and social landscape of Asaba, the Delta State capital.

Koka Junction Mall is set to revolutionize the shopping experience in Asaba and its environs with its modern design and extensive range of retail options.

The mall houses international and local brands, providing a diverse array of fashion, electronics, home goods, and more.

Koka Junction Mall
Koka Junction Mall in Asaba, Delta State

Additionally, the mall boasts a variety of dining options, from quick-service eateries to upscale restaurants, catering to all tastes and preferences.

These shopping outlets include- Marketsquare Supermarket, Kilimanjaro Restaurant, Five Star Restaurant, Calyx Fast Food, Kiligrill, Black and White Saloon, Twice as Much, Essenza, NettPharmacy, Oraimo, Royalline Technologies, Hareem Instabul, Maybrands, Perfect Trust, and Pizza Jungle, amongst others.

This vibrant neighbourhood and destination mall offer a unique blend of convenience, variety, and excitement, making it the go-to hub for shoppers from near and far who value a serene but secure environment.

While speaking at the commissioning, the representative of Premier Retail Property Partners LLP Engr. Charles Odita, said, “We are excited to commission the Koka Mall in a grand way, and this reinforces our commitment to developing world-class retail commercial spaces for thriving retail businesses across the country, thus creating the right ambiance for the purchase of quality retail products to Nigerians in the most comfortable and exciting environment.”

He said,

“The commissioning of Koka Mall is not just about retail; it represents a significant boost to the local economy. We are excited to increase the footprint of these various brands in the mall pan Nigeria. This development aligns with Delta State’s broader economic strategy to attract investment, foster local enterprise, and enhance the quality of life for its residents.”

Premier Retail Property Partners LLP, owned by a group of investors, has demonstrated its commitment to the growth of the retail sector in Nigeria by making consumers access goods and services in the state and Nigeria in general.

The organization aims to build more malls across Nigeria over the years and invites other investors to join in this journey.

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Building Strategic Partnerships in eCommerce as Growth Mechanism https://techeconomy.ng/building-strategic-partnerships-in-ecommerce-as-growth-mechanism/ https://techeconomy.ng/building-strategic-partnerships-in-ecommerce-as-growth-mechanism/#comments Fri, 12 Apr 2024 08:30:08 +0000 https://techeconomy.ng/?p=129026 Strategic partnerships form an integral part of businesses today — and with good reason. Their importance has become more than just a wise business move but a necessity for sustainable growth.

As aptly described by the age-old adage, “Two heads are better than one,” the concept underscores the profound significance of collaboration, especially in the realm of ecommerce.

At its core, building strategic partnerships provides companies with leeway to leverage the complementary capabilities of like-minded institutions — granting small, medium, and large organisations alike the access they need to expand to new markets, harness avant-garde infrastructure to meet overarching goals and targets, as well as a safety net to reduce risks.

In the vast landscape of ecommerce, where competition is fierce and consumer expectations continue to evolve, success is not just about having a great product or a sleek website anymore.

It is about forging strategic partnerships that amplify strengths, drive sustainable growth, and address consumers’ needs.

The digital realm is evolving at breakneck speed, and in this ever-changing landscape, collaboration emerges as the linchpin for success.

A recent study conducted by IBM’s Institute for Business Value revealed that 54% of executives view strategic partnerships as critical for their organisation’s digital transformation efforts.

In addition, a report by Kearney, a global consulting firm, highlights that well-executed strategic partnerships can create sustained value for both brands and consumers.

As these statistics highlight the impact of strategic partnerships: How can eCommerce platforms leverage collaborative initiatives to meet evolving consumer needs?

Collaborations to broaden the eCommerce Ecosystem

Take the case of Jumia Nigeria, the leading pan-African ecommerce platform. Since its inception, Jumia has been at the forefront of innovation, continuously striving to enhance the shopping experience for millions of customers across Nigeria.

Yet, in an industry marked by rapid evolution and ever-changing consumer preferences, staying ahead requires more than just ingenuity – it demands collaboration.

In recent years, Jumia Nigeria has embarked on a journey of strategic partnerships, forging alliances with a diverse array of stakeholders ranging from local businesses to global brands.

These partnerships have not only expanded Jumia’s product offerings but have also enriched its ecosystem, offering customers unparalleled choice and convenience.

A good reference point is its partnership with leading manufacturers and brands like Adidas, Infinix, Oraimo, Binatone, Haier Thermocool, Diageo, and Nivea.

These brands have official stores on Jumia where consumers can get easy access to their favourite products, and the brands offer special promotions to reward their consumer base for their loyalty.

Another strategic move by the company to further enhance customer satisfaction is its partnership with Mastercard and Providus Bank to introduce the Jumia Mastercard, an innovative payment card that elevates the shopping experience of its customers.

Through this partnership, the company introduced a customer reward system which will serve to multiply purchasing power and foster lasting customer loyalty on Jumia’s platform throughout the year.

With these partnerships, Jumia provides customers with access to the latest products while enabling the company to expand its market presence and attract new customers.

In another thoughtful partnership, Jumia partnered with Starlink to deliver the satellite terminals and kits in Nigeria and Kenya, deepening broadband connectivity in African communities.

Through this partnership, Starlink was able to harness Jumia’s elaborate delivery network to expand its reach in Africa.

Companies such as Jumia understand that building strategic partnerships is not just about the numbers; it is about creating a powerful ecosystem of collaboration that fuels mutual growth and customer satisfaction.

When done right, partnerships forged will transform the ecommerce landscape and empower customers.

Together, companies can rewrite the rules of success and create a future where strategic partnership can be a cornerstone for business growth.

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Jumia Nigeria Launches its 10th Black Friday Campaign https://techeconomy.ng/jumia-nigeria-launches-its-10th-black-friday-campaign/ https://techeconomy.ng/jumia-nigeria-launches-its-10th-black-friday-campaign/#respond Thu, 02 Nov 2023 10:37:33 +0000 https://techeconomy.ng/?p=117222 Jumia Nigeria has announced the commencement of the 2023 edition of its Black Friday shopping event.

This year’s campaign, aptly tagged ‘Let Your Pocket Breathe,’ is a declaration of Jumia’s unwavering commitment to helping consumers access quality products at the best prices, even in the face of soaring inflation.

Beyond that, it’s an opportunity to empower small and medium-sized enterprises while connecting renowned brands with millions of Nigerian consumers through the online platform.

The campaign, which kicks off on Friday, November 3rd, 2023, will run till Thursday, November 30th, 2023.

During this month-long shopping event, consumers across Nigeria can expect massive discounts across different product categories, ranging from electronics, phones, fashion, beauty, home appliances, and much more. In addition, this year’s Jumia Black Friday is in partnership with top brands such as Xiaomi, Diageo, Oraimo, Nivea, Adidas, Haier Thermocool, Pernod Ricard, Chi Limited, Infinix, Tecno, Bacardi, Defacto, LeDrop, Binatone, and Itel

We are thrilled to commence our annual Black Friday event, a shopping event that has become a staple in the hearts of Nigerians. We fully understand the constraints faced by today’s consumers – the desire for quality products that are still affordable. This year’s theme reflects our unwavering commitment to delivering exceptional deals to our cherished consumers, granting them the freedom to enjoy top-tier products and services without straining their finances. As we embark on the 10th edition of our Black Friday campaign, we are delighted to have partnered with some of the most renowned household brands and small and medium-sized enterprises to deliver the best offers to consumers,” stated Massimiliano Spalazzi, CEO, Jumia Nigeria.

The Black Friday campaign, now a household name in Nigeria, was first introduced in the country and Africa in 2014 by Jumia. This annual commercial event continues to grow in popularity, playing a pivotal role in promoting nationwide e-commerce adoption. It also reaffirms Jumia’s commitment to providing a convenient and dependable online shopping experience.

We are delighted to partner with Jumia for this year’s Black Friday event. We are rolling out the best deals and discounts on a wide range of our products from the Xiaomi series, Xiaomi T series, Redmi Note Series to our Redmi Series. We are aware of the current economic challenge in the country, which is why we are offering our customers the best prices and fantastic offers this season. At Xiaomi, we remain committed to providing Nigerians with smart and innovative technology for a better life,” stated Bright Okere, Communication and Strategy Manager, Xiaomi Nigeria.

The campaign will feature Treasure Hunt, Brand Days, Flash Sales and Jumia Games, where consumers can win exciting prizes and get further discounts on several products. In addition, there would be free shipping on a wide range of products to consumers within Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port Harcourt.

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How Oraimo Took the Accessories Market by Storm https://techeconomy.ng/how-oraimo-took-the-accessories-market-by-storm/ https://techeconomy.ng/how-oraimo-took-the-accessories-market-by-storm/#respond Sat, 07 Oct 2023 10:14:14 +0000 https://techeconomy.ng/?p=115200 Writer: EFOSA JUSTIN

The accessories market is an ever-growing market, evolving day by day, driven by innovation, creativity, usability, and affordability.

Oraimo has ticked all the boxes, meeting the requirements to be one of the leading brands in the accessories market. Oraimo has become a household name when it comes to gadgets or accessories.

With various products for various utilities available from Oraimo, it’s safe to say they have taken the accessories market by storm in such a short time.

Oraimo, a subsidiary company of Transsion Holdings, was established in May 2013 by a group of people with the drive to produce innovative and creative smart accessories to meet users’ demands.

Ever since its establishment in May 2013, Oraimo has consistently provided gadget lovers with accessories that meet regular demands while incorporating innovative features.

It is often wondered how Oraimo was able to climb to become one of the top-rated accessories brands, well, with some background checks, we can easily see some of the attributes that have helped put the company at the forefront of the market.

1. Pedigree 

Oraimo is from a formidable parent company, Transsion. This is the parent company which has many other subsidiary companies such as Tecno, Infinix, Itel, and Calcare. Transsion is a Chinese company with investments in Africa, Southeast Asia, South Asia, and Latin America. Transsion has dominated the phone market in Africa well enough to have been described as Africa’s largest smartphone company by sales in 2017.

This pedigree already gives Oraimo a good marketing platform to reach gadget lovers far and wide.

Transsion Holdings already gave Oraimo access to the global market, so all they had to do was prove that they should be there.

2. Wide Product Variety

With their numerous variety of products ranging from Bluetooth Audio Speakers, PowerBanks, Smart Watches, Wired and Wireless Earphones, and Headphones, to Cables and Chargers. Oraimo has something for everyone in the market.

3. Competitive Market Price 

Oraimo has managed to keep its prices low for customers despite ensuring that quality is not compromised. This affordability makes Oraimo a preferred choice for users when considering an accessory device.

Oraimo has provided accessories of the same utility as other brands yet at a lower cost and they have constantly upgraded their portfolio with more innovative products with little or no price difference.

4. Quality Priority 

Quality is a non-negotiable for most gadget users. Irrespective of the price, whether low or high, everyone wants to get the best at the lowest price.

Oraimo understands the importance of quality to gadget users and consistently delivers authentic products that stand out in the market. This focus on quality makes Oraimo easy to sell for retailers.

5. Innovative Progression 

Innovation has been a key factor in Oraimo’s growth. It consistently upgrades already existing gadgets by incorporating innovation, following market trends, and meeting end users’ demands.

Consumers always want to see an added feature to their gadgets and Oraimo’s innovative nature has contributed its quota in upholding the interest of users. This innovative approach has made Oraimo a top choice among accessories merchants.

To summarize, Oraimo has significantly impacted the accessories market by consistently producing and supplying innovative, stylish, affordable, and quality accessory gadgets to meet the needs of Techies and gadget lovers. By leveraging the established market influence of its parent company, Transsion, Oraimo has gained widespread dominance in the accessories industry.

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